MAM
Suvarna News & Kannada Prabha launch ‘Save Tiger’ campaign with Prakash Raj
BANGALORE: Suvarna News 24×7 and Kannada Prabha have launched a Save Tiger Campaign with actor Prakash Raj as brand ambassador.
The initiative was unveiled with Raj along with Karnataka forest minister Ramanath Rai and state forest department officials recently.
The 45 days long awareness campaign has multiple layers of communication and grassroots level activities, which include television campaign with experts discussions and TVCs along with print and digital campaigns, contests and other engaging BTL activities. A meet and greet will also be organized with Raj at tiger reserve areas to educate people on the importance of saving the tiger. A Tiger photography contest has also been organized with an exhibition at Karnataka Chitrakala Parishat in Bangalore.
“This is first of a kind campaign by a regional news media, apart from the scale and duration; the crux of the campaign is it is designed to reach all kinds of target groups that include students, to housewives to corporates to IT corridors. Extensive TV and print campaign will surely creates an impact in bringing awareness, yet we believe in going an extra mile. Hence our approach, by design, is deep rooted and reaches even the last mile in the forest,” said Asianet News Network CEO C Shyamsundar.
“We thank our sponsors CSS Corp, Karnataka Forest Department and Jungle Lodges & Resorts for supporting the campaign,” he added.
Brands
Estée Lauder to shed 10,000 jobs as new boss bets on digital shift
The cosmetics giant raises its profit outlook but stays silent on a possible merger with Spain’s Puig, as job cuts deepen and a three-year sales slump weighs on the turnaround
NEW YORK: Stéphane de La Faverie is not done cutting. Estée Lauder announced on Friday that it plans to eliminate as many as 3,000 additional jobs, taking its total redundancy programme to as many as 10,000 roles, up from a previous target of 7,000 announced a year ago. The company, which owns La Mer, The Ordinary, Tom Ford, and Aveda, employs roughly 57,000 people worldwide. The mathematics of what is now being contemplated is stark.
The fresh round of cuts is expected to generate a further $200 million in savings, bringing the total annual savings from the programme to as much as $1.2 billion before taxes. That money, De La Faverie has made clear, will be ploughed back into the turnaround.
A CEO in a hurry
De La Faverie, who took the helm in January 2025, inherited a company that had endured three consecutive years of annual sales declines. His response has been to move fast and cut deep. A significant portion of the latest redundancies reflects his push to reduce headcount at US department stores, long a cornerstone of Estée Lauder’s distribution model but now a channel in structural decline. In their place, he is accelerating the shift toward faster-growing online platforms, including Amazon.com and TikTok Shop, a pivot that is reshaping not just where Estée Lauder sells but how it thinks about its customers.
The numbers are moving in the right direction
Despite the pain, there are signs the medicine is working. Estée Lauder raised its profit outlook for the remainder of the fiscal year, guiding for adjusted earnings per share in the range of $2.35 to $2.45, above analyst estimates and a notable step up from the $2.05 to $2.25 range it had guided for in February. Organic net sales growth is expected to come in at 3 per cent, the company said, at the high end of the range it set out in February.
The share price tells a mixed story. After De La Faverie took charge, the stock surged nearly 60 per cent, buoyed by investor optimism that a longtime company insider could finally arrest the decline. But 2026 has been rougher: the shares have fallen 27 per cent this year, weighed down by disappointing February results and the overhang of unresolved merger talks with Spanish beauty giant Puig Brands SA. The company gave no additional details about those discussions on Friday, leaving the market to guess.
Silence on Puig
The proposed tie-up with Puig remains the most consequential unknown hanging over Estée Lauder. A deal with the Barcelona-based group, which owns brands including Carolina Herrera and Rabanne, would reshape the global luxury beauty landscape. But with nothing new to say and a turnaround still very much in progress, De La Faverie is asking investors to trust the process.
Three years of sales declines, 10,000 job cuts, and a merger that may or may not happen. At Estée Lauder, the overhaul has barely started.
