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McCann appoints Joe DiMeglio to handle General Motors account
MUMBAI: McCann Worldgroup has appointed Joe DiMeglio as EVP, worldwide account director for its global General Motors business including Chevrolet, Vauxhall, Opel and Holden.
DiMeglio, joins from Organic, where he was EVP, chief client officer, and also has extensive automotive marketing experience from his previous positions at J. Walter Thompson Co. in Detroit.
In taking on operational and management oversight of McCann Worldgroup’s global General Motors business, DiMeglio will leverage Worldgroup’s full worldwide and multidiscipline capabilities to deliver multiplatform strategic and creative solutions. This will encompass working collaboratively across all Worldgroup business units currently serving GM brands, including Commonwealth//McCann (Worldgroup’s globally dedicated Chevrolet agency), MRM//McCann, Weber Shandwick, Momentum and Craft.
Commonwealth//McCann chairman and CEO Bill Kolb said, “We are pleased to welcome Joe. He has been associated with outstanding work. His deep understanding of the automotive category combined with his digital and multiplatform communications expertise will help strengthen our ability to grow and develop GM’s Chevrolet brand across the globe.”
As EVP and chief client officer for Organic, DiMeglio led the client service discipline, overseeing the management of Organic’s clients. Previously, he was general manager of Organic’s Detroit office. During his decade-long tenure with Organic he managed the overall relationship and project execution for many of the agency’s largest clients, including Chrysler, Hilton, Toyota and Volkswagen.
Prior to joining Organic, DiMeglio was SVP and group director at J. Walter Thompson, where he successfully managed cross-functional teams for the Ford Truck and SUV account.
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Hyphen launches sunscreen campaign featuring Kriti Sanon as SPF Police
Campaign drives SPF habit; Blinkit tie-up enables instant sunscreen delivery.
MUMBAI: No SPF, no mercy Kriti Sanon is out patrolling your skincare routine. Hyphen has rolled out a new campaign film starring its Co-Founder and Chief Customer Officer Kriti Sanon, who steps into a playful alter ego as the brand’s “SPF Police”, turning sunscreen reminders into a full-blown public service announcement with a wink. The campaign kicked off with a cheeky social media tease suggesting Sanon had “stepped down” from her role, sparking chatter online before the brand revealed the twist: she hasn’t gone anywhere, she has simply taken on an additional avatar, one dedicated to ensuring people do not skip sunscreen.
The film leans into humour to drive home a serious point. In a slice-of-life setting, Sanon intercepts a gym-goer about to step out without sunscreen, promptly handing over Hyphen’s ‘All I Need Sunscreen’, which arrives instantly via Blinkit. The message is clear: forgetting SPF is no longer a valid excuse when it can be delivered in minutes.
Beyond the laughs, the campaign taps into a well-known gap in everyday skincare habits. Sunscreen, despite being one of the most recommended steps, is often the most ignored. By gamifying the reminder through an “SPF Police” persona, Hyphen aims to turn a routine into a reflex.
The multi-stage rollout from intrigue-led teasers to the final film has been designed to spark conversation while embedding the brand into daily behaviour. It also spotlights Hyphen’s quick commerce partnership with Blinkit, positioning accessibility as a key enabler of consistency.
Sanon, who remains closely involved in product development and brand strategy, noted that the idea stemmed from a simple insight: skincare works best when it is easy, habitual and hard to ignore. The campaign reflects that philosophy equal parts science, storytelling and a nudge you cannot quite escape.
The film is now live across Hyphen and Blinkit’s digital platforms, with further activations expected to extend the campaign’s reach and perhaps keep the SPF Police on duty a little longer.
