Brands
More instant food products to come under the scanner
NEW DELHI: Even as the ban on Nestle’s Maggi continues and food safety authorities are examining other brands of noodles, pasta and macaroni, many more popular packaged snacks including various brands of chips and Kurkure are to be checked for their contents.
Meanwhile, while refusing to stay the 5 June order of the Food Safety and Standards Authority of India (FSSAI) relating to Maggi, the Bombay High Court has questioned why the authorities have charged brand ambassadors.
While directing that Maggi will remain off the shelves till 30 June but no action to be taken against Nestle without giving 72 hours notice, the Court noted that many stores in the city had still not removed the product from their shelves. The Centre and FSSAI were asked to file their reply to Nestle’s petition within two weeks.
In Delhi, the FSSAI has collected 32 samples of popular brands of chips, Kurkure and baby food for testing and will pick more in the days to come. The report for this batch is expected in a week’s time, according to Delhi Food Safety commissioner K K Jindal.
Health supplements, energy drinks and imported packaged foods are already being tested.
Medical experts said metals like lead or toxins in food may not have any effect immediately, but can even affect the mind as the child grows older.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
