Brands
Baskin Robbins introduces new product portfolio
Mumbai: Baskin Robbins has announced the launch of its latest product range for the summer season, which also taps into the growing trend of snacking. The brand aims to expand the focus from ice creams as merely dessert options to now include all-day snacking as well. With a delightful array of innovative product categories and irresistible new flavours, Baskin Robbins is poised to elevate the essence of summer. The company has recorded an impressive 25 per cent growth in FY23-24 across diverse B2B and B2C channels and with its new products as well as multi-channel expansion, is well poised to repeat this robust growth this summer as well.
To begin with, Baskin Robbins is introducing two new product formats – Doublet Bars and Ice Cream Funwich. The doublet bar are an indulgent, multi layered decadent snack available in two variants: Choco Fudge & Raspberry Vanilla. The Ice Cream Funwich presents a delightful combination of creamy butterscotch ice cream sandwiched between crunchy Italian caramel cookies, offering a blend of textures in every bite. The company has also expanded the range of its bite sized Ice Cream Rocks with two exciting new flavours, Caramel Biscuit and Hazelnut.
In line with the evolving preferences of its customers, Baskin Robbins is bringing in exciting array of new ice cream flavours such as Naughty Nutella, Ferrero Moments Mousse and Brown Biscuit Boba. For fruit lovers, the brand has a unique new offering in the form of its new Fruitini shakes. These are crafted with real fruit and milk, and promise a perfect mocktail experience/recognising its strong appeal with children, the brand is launching Lollipop Sundaes that promise the joy of lollipops and ice cream together. These would be available in six exciting variants, each adorned with a lollipop and even more goodies.
In addition to these exciting developments and its commitment to providing innovative products and enhanced experiences, Baskin Robbins is continuing to expand relentlessly in the region. It currently operates over 900 stores across 280 cities in India and the SAARC region. With sights set on surpassing the milestone of 1000 stores in H2, the brand continues to win hearts and delight customers.
Graviss Foods Pvt Ltd (master franchisee for Baskin Robbins in India and the region) CEO Mohit Khattar spoke about how innovation and evolving consumer preferences has encouraged the brand to experiment. He said, “We are excited to lead the charge in revolutionising how consumers enjoy ice cream and helping move the category towards snacking, making it the ultimate go-to treat for every moment. With a steadfast focus on consumer preferences, our latest introductions are not just great as standalone post meal desserts but can be enjoyed anytime of the day. Our understanding of diverse palates ensures that our new offerings resonate with enthusiasts across age groups.”
The newly-introduced products and new flavours are now available at all Baskin Robbins parlours. These are also being introduced on leading e-commerce platforms as well as in leading supermarkets and grocery stores.
Brands
MakeMyTrip partners with OpenAI to boost AI-powered travel planning
Conversational AI now guides travellers from inspiration straight to booking
GURUGRAM: MakeMyTrip, India’s leading online travel company, has teamed up with OpenAI to bring a fresh twist to AI-driven travel planning. The collaboration integrates OpenAI’s APIs into MakeMyTrip’s app, making it easier than ever for travellers to move from chatting about dream trips to booking them.
The move centres around MakeMyTrip’s Myra interface, a GenAI trip planning assistant that now handles over 50,000 conversations a day in languages ranging from English and Hindi to Tamil, Telugu and Bengali. Myra helps travellers explore options, create itineraries and book flights, hotels and extras without the usual hassle of searching and filtering.
MakeMyTrip co-founder and group CEO Rajesh Magow said, “With OpenAI, we turn curiosity into confident decisions. When travellers start their journey through conversation, MakeMyTrip becomes a seamless extension of that discovery process. AI combined with our travel data makes it possible to deliver personalised, bookable options at scale.”
OpenAI managing director- international Oliver Jay added, “MakeMyTrip is showing how AI can make travel planning feel more like a conversation than a chore. Advanced AI isn’t just about back-end efficiencies, it’s about transforming the way travellers experience and engage with the platform.”
MakeMyTrip has long invested in AI across the travel lifecycle, from inspiration and discovery to booking and post-sales support. Nearly half of Myra’s queries now come from tier-2 and smaller cities, and voice interactions are booming outside metros, making AI travel assistance more accessible than ever.
With this partnership, MakeMyTrip is not just keeping up with AI trends, it’s aiming to lead the way, turning every traveller’s whim into a smooth, bookable adventure.
