MAM
DigitasLBi NA wins Cannes Lions Health Grand Prix for AstraZeneca campaign
MUMBAI: DigitasLBi North America has been awarded the Cannes Lions Pharma Grand Prix for Integrated Digital Campaign for the “Take it from a Fish” campaign for AstraZeneca.
The campaign also bagged a Silver Lion for ‘Direct and Promo Activation’, a Bronze Lion for its related film, and was shortlisted in four categories.
The Cannes Lions Health Festival is the global creative festival for the healthcare communications industry, which includes the world’s biggest healthcare communications awards, and is the opening event of the Cannes International Festival of Creativity. Now in its second year, Lions Health is a two-day Festival that explores the life-changing creativity demonstrated in healthcare and pharma marketing.
The “Take it from a Fish” campaign was designed to educate men with high triglycerides. To tackle the challenge, DigitasLBi created an integrated online and social campaign designed to entertain and inform. Takeitfromafish.com introduced Marty and Sal, two “spokesfish,” to the target – and his wife and adult children – through entertaining original videos and content to be shared socially.
The campaign was activated via Twitter, YouTube and Pinterest, generating some of the highest engagement in the pharma category. YouTube video completions increased 100 per cent over pharma benchmarks, and the work is one of the top five performing Twitter campaigns ever in the category.
“Winning a Grand Prix is the ultimate accolade, and we’re humbled by this recognition from the prestigious Cannes jury. We’re always pushing the limits to tell great stories for our clients, and we’re grateful to them for being such passionate and collaborative partners,” said DigitasLBi North America chief creative officer Ronald Ng.
AstraZeneca “Take it from a Fish” was shortlisted in four Pharma categories out of a reported 1,862 entries, including integrated digital campaign, film, digital, and direct and promo activation.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
