MAM
DDB Mudra south and east appoints Vijay Joseph as senior creative director
MUMBAI: A creative intellect with more than a decade of experience, Vijay Joseph has joined DDB Mudra south and east as a senior creative director. Based out of the agency’s Bengaluru office, Joseph would be reporting to DDB Mudra south and east creative head Vishnu Srivatsav.
Joseph said, “I’m excited to join DDB Mudra south and east at a time when a new creative leadership is taking over. It gives me the chance to be a part of creative evolution that’s taking shape, than to merely join the ranks in a system that’s already in place.”
Before joining DDB Mudra, he was associated with agencies such as JWT India, Ogilvy and Mather and Disha Advertising amongst others.
Srivatsav added, “Vijay has an awesome combination of great craft, lateral thinking and brilliant attitude. I welcome him on board and I’m certain his vast experience and dynamism will add another dimension to DDB Mudra south’s creative leadership.”
During his earlier stints, Joseph has worked across various categories with a clientele base including brands like Nike, Van Heusen, Black Dog Scotch Whisky, Prestige Builders, IBM, Indus Pride, Scullers, Indigo Nation and TVS Mopeds.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
