MAM
Online advertising to overtake television by 2019: PwC
MUMBAI: The latest edition of the ‘Global Entertainment and Media Outlook’ 2015-2019 compiled by PwC clearly indicates digital advertising as the way forward. According to the report, revenue for digital advertising is expected to grow at a fast a rate of 12.2 per cent Compound Annual Growth Rate (CAGR) against 1.2 per cent for non-digital. Though, non-digital advertising will still command 60 per cent of the total global ad spend in 2019.
What’s worth noting is that the global revenue on advertisement will see a rise at a CAGR of 4.7 per cent to 2019, with Indonesia emerging as the fastest growing advertising market at CAGR of 12.9 per cent.
By 2019, digital advertising as a whole – including digital out-of-home – will account for 38.7 per cent of total global advertising revenue. The internet’s triumph over television as a medium for advertising will be facilitated by the fast growing market for mobile and internet video advertising.
Mobile internet advertising will surge at a 23.1 per cent CAGR to 2019, overtaking display internet advertising globally in 2018 and replacing paid search in the US by 2016 as the leading internet advertising category. Global video advertising spend which is also expected to rise at a CAGR of 19.5 per cent will be catalyzed by a near-doubling of global smartphone connections to 3.85billion in the said year.
This rapid rise in mobile and internet video advertising calls for media companies to offer both native and programmatory inventory of their advertising portfolios, taking into consideration the timescales and skills set of these two varied mediums which need different management.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
