Brands
Q1-2016: Pressman Advertising revenue up 67.8%
BENGALURU: Pressman Advertising Limited (Pressman) reported 67.8 per cent growth in revenue for the quarter ended 30 June, 2015 (Q1-2016) at Rs 14.72 crore as compared to Rs 8.77 crore in Q1-2015 and a 31.4 per cent growth as compared to Rs 11.21 crore in Q4-2015.
Note: 100,00,000 = 100 lakh =10 million = 1 crore
The company’s profit after tax (PAT) in the current quarter increased 7.7 per cent to Rs 1.34 crore (9.1 per cent of TIO) in Q1-2016 as compared to the Rs 1.25 crore (14.2 per cent of TIO) in Q1-2015. Pressman had reported a loss of Rs 0.11 crore in the immediate trailing quarter.
Pressman’s simple EBIDTA excluding other income in Q1-2016 was more than double (2.6 times more) at Rs 1.934 crore (13.1 per cent of TIO) as compared to the Rs 0.745 crore (8.5 per cent of TIO) in the corresponding year ago quarter and was 50.4 per cent more than the Rs 1.3 crore (11.5 per cent of TIO) in the immediate trailing quarter.
Total Expenses (TE) in Q1-2016 increased 58.9 per cent to Rs 12.80 crore (87 per cent of TIO) as compared to the Rs 8.06 crore (91.8 per cent of TIO) in Q1-2015 and was 28.8 per cent more than the Rs 9.94 crore (88.7 per cent of TIO) in Q4-2015.
Cost of services (COS) is a major expense head in TE declared by the company in its results filed at the bourses. COS in Q1-2016 at Rs 11.73 crore (79.7 per cent of TIO) was 71.3 per cent more than the Rs 6.85 crore (78 per cent of TIO) in Q1-2015 and was 32.6 per cent more than the Rs 8.84 crore (78.9 per cent of TIO) in Q4-2015.
Employee benefit expense in Q1-2015 at Rs 0.55 lakh was 13.4 per cent lower than the Rs 0.63 crore in Q1-2015 but was almost flat (0.3 per cent higher) than the Rs 0.548 crore in Q4-2015.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
