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Designaren completes user interface design for Localowls.com
MUMBAI: After successful rounds up of several start-up brands, creative design agency Designaren has completed a user interface design mandate for a newly launched comprehensive website – Localowls.com.
Localowls is a website that connects users to local experts, to pursue a new activity, help in academics or learn a new hobby. However diverse the requirement could be, Localowls provides a comprehensive list of experts nearby with detailed information and ability to connect with them online.
Designaren has now created a simplified user flow and interaction possibilities first through wireframes, where the interface hierarchy is defined and then finally designing the interface.
Speaking on this development, Designaren co-founder Nirali Parekh Rathi said, “We have been involved with Localowls since its beginning and that helped us come up with a simple design, which lets the users get to what they need very quickly in an intuitive manner.”
Parekh further adds that their biggest challenge was to organize the information content in an easy searchable manner.
“Localowls’ search algorithms and matching platform was extremely useful for us to design around and fulfill their simple brief – let user be able to connect with an expert of their choice in three clicks. We continue to be engaged with LocalOwls to improve the experience and interface based on user feedback,” she says.
Localowls.com co-founder Sucharita Choudhary added, “We believe that Designaren have been our partners in our journey, and they continue to do so. They have a strong understanding of user behavior, which was the foundation on which they built both our mobile and desktop interface. We like their sense of aesthetics and find their designs to be intuitive and elegant.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
