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Indeed launches AI-powered product, ‘Smart Sourcing’ designed to make hiring faster
Mumbai: Indeed, a global job matching and hiring platform and a subsidiary of Recruit Holdings, today announced the launch of a new AI-powered product to make the hiring process faster and simpler.
For employers, Indeed has unveiled Smart Sourcing, an AI-powered tool that enables them to source an active talent pool of nearly 300 million workers globally, based on profiles and resumes shared on Indeed. Indeed’s AI-powered matching engine instantly recommends the best candidates for a job based on an individual’s skills, experiences and qualifications. Employers can then quickly review matched candidates, directly connect with them, and ultimately hire faster.
Sourcing Remains A Challenge For Employers
A recent survey by Indeed revealed that one of the biggest challenges faced by employers is finding the right talent with the required skills. In India, 76 per cent of employers struggle to source qualified candidates with the necessary skills. Indeed’s Smart Sourcing, powered by AI, empowers employers to find the most suitable candidate matches that align with job specifications and offers AI-generated summaries for suitable candidates.
The product’s customizable, AI-generated outreach feature streamlines the process of contacting potential hires with personalized messages based on their resumes and job descriptions, ultimately saving time and enhancing efficiency during the hiring process. The survey also found that 83 per cent of Indian employers feel that a hiring platform designed to enhance efficiency and save time during the hiring process is the need of the hour.
Indeed senior product director Abhishek Dhasmana said, “At Indeed, we believe that people are at the core of any successful organization. That’s why we’re committed to simplifying the hiring process, not just for efficiency, but also to create a positive experience for both employers and job seekers.
Abhishek added, “We are pleased to introduce an innovative AI-powered ‘’Smart Sourcing’ that demonstrates our commitment to revolutionizing job matching and hiring in India.
Making hiring more efficient for employers and job seekers
Smart Sourcing offers a plethora of benefits to employers, revolutionizing the hiring process through AI-driven technology. By effectively matching the most suitable candidates to specific job requirements, Smart Sourcing saves employers an average of 8.1. hours per week in recruiting and hiring. By instantly matching and recommending quality candidates tailored to specific job requirements, 95 per cent of employers agree that ‘Smart Sourcing’ significantly reduces time-to-hire.
Job searching can be a challenging journey for most job seekers. Indeed’s recent survey reveals that 77 per cent of job seekers emphasize the importance of employers understanding their preferences before reaching out to them. However, more than half of job seekers in India have been contacted for jobs that don’t align with their preferences. To address these issues, Indeed’s Smart Sourcing aims to streamline communication and improve the matching process, leading to more relevant opportunities for job seekers.
Indeed also recently launched Specialist Media Networks in India, designed to support employers in filling competitive and hard-to-fill job roles.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
