iWorld
‘Bangistan’ signs hotstar as digital partner
MUMBAI: After Tanu Weds Manu Returns and the multi-starrer hit Dil Dhadakne Do, the forthcoming comic caper Bangistan has signed Star India’s over-the-top (OTT) platform hotstar as digital partner.
The partnership will encompass the movie’s marketing initiatives ahead of its nationwide release on 7 August.
Using innovative and entertaining content as a means of promoting awareness and expectation for itself, Bangistan has shot wacky videos featuring its lead actors, Riteish Deshmukh and Pulkit Samrat in conversation and demonstrations with Cyrus Sahukar. The tongue-in-cheek videos range from a class in homegrown bomb-making, a discussion on the alphabets taught to trainee terrorists, and windows into their funny lifestyles and priorities in the back of beyond.
These episodes are available only on hotstar, to promote Bangistan. The videos were created in sync with the personality of the film. Bangistan is also using theme driven promotion to connect with evolved and connected movie lovers, who consume a majority of their entertainment dose through the digital platform.
