MAM
Amagi launches next-generation managed playout service
MUMBAI: Cloud-based broadcast infrastructure and targeted TV advertising specialist Amagi has launched a new managed playout service designed to simplify video content preparation, management, and delivery for broadcasters by leveraging cloud capabilities.
Utilising the end-to-end cloud-based service for content delivery, playout management, ingest, asset and archival management, quality control, traffic and scheduling, and 24/7 monitoring, broadcasters can dramatically increase workflow efficiency, reduce costs, and gain complete visibility and control over their playout. Amagi will showcase its complete technology offering at IBC2015 in Amsterdam (11 – 15 September).
“Faced with the challenge of delivering more content to an ever growing number of devices, today’s broadcasters need scalable, flexible, and cost-effective playout solutions,” said Amagi co-founder K.A. Srinivasan.
He further added, “Our next-generation cloud-based service transforms the way broadcasters handle video content, enabling them to distribute content more efficiently and cost-effectively on a global scale. Building on our successful CLOUDPORT infrastructure, we are now providing automated, technology-driven services, and a partner marketplace to provide a completely managed playout service to TV networks.”
Amagi’s next-generation playout service enables asset management on the cloud. Broadcasters can store and archive all necessary assets without requiring a large capital investment, as is the case with traditional asset management platforms. With built-in replication, the cloud is disaster-resistant and provides easy collaboration across multiple sites. Amagi’s cloud-based approach to asset management also provides broadcasters the ability to easily alter the content for VOD and OTT multiscreen delivery.
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
