iWorld
Facebook introduces live interactions by celebrities
NEW DELHI: Athletes, musicians, politicians and other influencers who use Facebook Mentions to share and connect with their fans, can now go Live.
At a time when more than 900 million people are connected to public figures on Facebook, the company launched – Live, a new way for public figures to share live video from Mentions with their fans on Facebook.
With Live, public figures can take fans behind the scenes, host a Q&A, share announcements, and more — all in real time.
Public figures can use Live to grow and engage their fan base. Live is a new way for you to connect authentically with fans in a moment. When one starts a Live video, it will appear in News Feed for the fans to comment, like and share with their friends. People who have recently interacted with posts will also receive a notification when a broadcast starts.
Live can also help interact directly with fans and other public figures in real time, according to Facebook product manager Vadim Lavrusik. During a broadcast, the number of viewers and a real time stream of comments from people tuning in will appear and one can respond to comments live during the broadcast, or choose to hide comments.
A video can be kept by Live for fans to view later. After a broadcast has ended, the video will be published on the Page of the performer so that fans who missed it can watch at a later time, and remove it at any time.
Some live broadcasts that are lined up by public figures in the near future are Dwayne The Rock Johnson, Serena Williams, Luke Bryan, Ricardo Kaká, Ashley Tisdale, Lester Holt, Martha Stewart, Michael Bublé and more.
iWorld
Serena Menon Netflix’s head of PR exits, likely to join Prime Video & Amazon MGM
After seven years at Netflix, India PR chief moves to Amazon’s studio fold
MUMBAI: Serena Menon is turning the page on a seven year run at Netflix, stepping down as director, public relations, India to join Prime Video and Amazon MGM Studios.
Her exit comes shortly after Das moved on as head, brand PR, prime video Apac, signalling a wider shuffle within Amazon’s streaming communications set up.
At Netflix, Menon most recently led the India publicity team, shaping the streamer’s reputation in one of its most competitive markets. As director, public relations, India, she oversaw strategy, brand positioning and high impact earned campaigns for both homegrown originals and international titles.
Before that, she served as director, photo and av studio, asia pacific, managing creative teams across India, Japan, Korea, Australia and New Zealand, Taiwan and Southeast Asia. The brief was ambitious: craft the story behind the story and strengthen title campaigns with compelling visual narratives.
Her Netflix journey began in 2018 as manager, visual communications, India. She later became India lead, photo and av studio, building the team from scratch and putting in place the processes that helped scale operations in a fast growing market.
Prior to streaming, Menon built her editorial credentials at Elle Magazine as managing editor and associate editor, leading film and lifestyle coverage while collaborating on brand led initiatives. She earlier spent over six years at Hindustan Times, rising through roles including staff writer, senior staff writer, principal correspondent and assistant editor.
With a career that bridges newsroom rigour and global brand storytelling, Menon now steps into Amazon’s studio fold at a time when streaming competition is only getting sharper. Her next chapter promises to be as closely watched as the premieres she once publicised.
