iWorld
Kenshoo integrates with Instagram Ads API
MUMBAI: Kenshoo, a player in agile marketing software, has integrated with Instagram Ads API, enabling marketers to reach more than 300 million monthly active mobile consumers via the popular photo sharing service.
Pertinent to note here is that almost three years after being acquired by Facebook, Instagram recently launched Instagram Ads API.
Kenshoo is among the first Facebook Marketing Partners granted initial access to the Instagram Ads API. Kenshoo clients can now deliver engaging experiences to a highly immersive community of consumers on Instagram.
“Our integration with Instagram makes high-value mobile advertising inventory accessible to more advertisers. Kenshoo is thrilled to be among a group of the first Facebook Marketing Partners given initial access to the Instagram Ads API. The mobile audience on Instagram is significant and brands want to place their brand messages in front of this engaged audience,” said Kenshoo Asia-Pacific and Japan managing director Yukihiko Imamura.
Kenshoo’s Infinity Suite, integrated with Instagram’s Ads API, enables advertisers to gain a more holistic view and understanding of their social and mobile consumers. Additionally, advertisers benefit from the award-winning Kenshoo technology to automate the management and optimization of budgeting, bidding, and creative assets to meet their overall marketing goals.
Group M Australia SEM director Furqan Wasif said, “Instagram has quickly become a must-have advertising channel for brands that want to stay at the forefront of mobile engagement. Kenshoo’s access to the Instagram Ads API offering will enable us to streamline our campaign launches, and integrate them seamlessly with our existing mobile campaigns; allowing our team to get a comprehensive view of our entire campaign portfolio. The integration strategically complements our Facebook campaigns and creates extended reach for our clients to build their brands on a proven mobile platform.”
Kenshoo said the evidence showed already that Instagram advertising delivers substantial benefits to brands.
“Clients that have launched Instagram ads through Kenshoo are achieving average click-through rates higher than Q2 2015 industry averages for social advertising. When coupled with Kenshoo’s innovative suite of targeting and optimization tools, and brands advertising on Instagram have the potential to exponentially improve results for their entire campaign portfolio,” said Kenshoo SVP, product Will Martin-Gill.
The Kenshoo Infinity Suite leads the way in digital marketing innovation and plays a key role in helping the industry’s leading marketers understand and embrace innovation for their marketing success.
Built upon Kenshoo’s industry-leading and award-winning software for cross-channel digital marketing, the Kenshoo Infinity Suite provides enterprise software licensing options to reduce total cost of ownership by eliminating single point solutions. It also provides more value to clients by packaging all performance and optimization capabilities into one single dashboard.
iWorld
Dailymotion Pro and Oksat team up to fast-track OTT and FAST platforms
Strategic partnership combines video infrastructure with full OTT product layer for media and brands.
MUMBAI: When video meets ambition, the result is a platform that doesn’t just stream, it sprints. Dailymotion Pro, a global leader in video distribution and monetisation, has joined forces with European OTT and FAST specialist Oksat to launch a new integrated end-to-end solution for media companies, brands and institutions.
The alliance fuses Dailymotion’s large-scale infrastructure and monetisation know-how with Oksat’s robust OTT and FAST capabilities multi-device apps, channel orchestration, product logic and advanced media workflows. Together they promise faster time-to-market, enterprise-grade scalability and flexibility to evolve business models over time.
Dailymotion Pro SVP forsupply & enterprise Sales Global Rémi Leclancher said, “Our customers are no longer just looking for video technology, they are building full media products. By partnering with Oksat, we are extending our infrastructure and monetisation strengths with a robust OTT and FAST product layer, enabling our clients to launch, scale, and evolve their services with greater speed and confidence.”
Oksat CEO Cédric Monnier added, “This partnership reflects a clear market trend, OTT and FAST platforms are best built through strong alliances between infrastructure leaders and product specialists. Together with Dailymotion Pro, we are offering a solution that is not just technologically powerful but also designed as a true media product, accessible, scalable, and aligned with the long-term strategic needs of our customers.”
The joint offering supports premium OTT services, FAST channel launches, hybrid VOD/live models and advertising-based video, all from a unified cloud-native environment. It caters to entertainment plus education, healthcare, corporate communications and professional training, with strong emphasis on sovereignty, governance and European compliance.
The platform aligns with EU-backed projects ASAP4EU and FAST4EU, advancing ad monetisation, interoperability and interactive advertising models. Early adopter Locales TV is already using the integrated solution to enhance OTT distribution and speed up new services.
In a streaming world where speed and scale win races, this tie-up aims to give customers a clear lane powerful tech plus real product muscle, minus the usual multi-vendor headaches. The finish line? Faster launches, smoother growth and happier viewers.
