MAM
Snapdeal appoints Adobe’s Viraj Chatterjee as VP – engineering
MUMBAI: Snapdeal has roped in Viraj Chatterjee as vice president, engineering. In his new role, Chatterjee will lead the technology development solutions to enrich the overall seller experience on the marketplace.
Recently the company launched Snapdeal Plus and Capital Assist to further enhance the ability of small and medium businesses to sell on its platform. Chatterjee will play a pivotal role in strengthening the overall seller platform and introducing newer products backed by strong technology solutions.
Prior to his appointment at Snapdeal, Chatterjee spent 16 years at Adobe Systems where he most recently served as director engineering leading the Acrobat and Flash Runtime line of products. His stint with the Adobe team was focussed on product management, engineering and building powerful products across Desktop and Mobile which included the Adobe Reader and Acrobat.
Snapdeal co-founder Rohit Bansal said, “Our vision is to build the most impactful digital commerce ecosystem in the country that creates life changing experiences for our buyers and sellers. With our entire ecosystem resting on technology, a robust infrastructure and team is critical to our success. Our goal is to create one million successful online entrepreneurs within the next three years and our seller interface will play a key role in enabling this. It is crucial to equip sellers with the necessary infrastructure and Viraj with his rich experience and deep understanding of consumer facing tech products will provide the right impetus to building the best products for our sellers. We are delighted to have Viraj on board and wish him a great journey ahead with the Snapdeal family.”
Chatterjee added, “India’s growing internet economy presents immense opportunities for growth of small and medium businesses and I am particularly excited about the company’s vision of creating one million successful online entrepreneurs within the next three years. My main focus would be on strengthening the technology interface and building products that will enable our sellers to bring scale and efficiency in their business across the mobile and web platform.”
Brands
Ekart expands IKEA partnership with EV deliveries in Chennai
3PL to handle 600 plus products with 48 hour delivery via EV fleet.
MUMBAI: Flatpacks are going electric and your sofa might now arrive with a smaller carbon footprint. Ekart has expanded its partnership with IKEA to power last-mile deliveries in Chennai, doubling down on speed, scale and sustainability in one of India’s key urban markets. Under the collaboration, Ekart will manage end-to-end large-format deliveries for IKEA across the city using a 100 per cent dedicated electric vehicle fleet. The move makes Chennai the second major market after NCR-Delhi where Ekart handles IKEA’s last-mile logistics, signalling a broader rollout of EV-led supply chains.
The mandate is no small load. Ekart will oversee deliveries for over 600 products from IKEA’s catalogue, ranging from furniture to home décor—categories that demand specialised handling and precision logistics.
Backed by its technology-driven fulfilment network, Ekart is targeting deliveries within a 48-hour window, offering real-time tracking and end-to-end visibility from warehouse to doorstep. The focus is clear: faster turnarounds without compromising on control or customer experience.
The EV-first model also aligns with both companies’ sustainability goals, as urban logistics increasingly shifts towards zero-emission solutions. For IKEA, which continues to expand its omnichannel presence in India, reliable and eco-conscious last-mile delivery is becoming central to scale.
For Ekart, the partnership reinforces its positioning as an enterprise-grade logistics player in large-format commerce. The company already supports over 1,800 retail, D2C and enterprise brands, spanning last-mile delivery, part-truckload services and warehousing.
As India’s logistics ecosystem evolves, this collaboration highlights a growing trend: delivery is no longer just about distance, it’s about efficiency, experience and increasingly, emissions.
