AD Agencies
Scarecrow creates promotional video for Ace2Three
MUMBAI: Online gaming has been growing rapidly over the past few years. Online card game company Ace2three.com has released a video that seeks to cement its numero uno position.
Conceptualised by Scarecrow Communications, the video has got more than seven lakh hits within a week.
Ace2three, a product of Head Infotech, boasts of over 40 lakh registered players. Available as an online rummy game for desktops, tablets and mobiles, it recently also released an Ace2three app.
Ace2three.com CEO and founder Deepak Gullapalli said, “User happiness is our goal. Apart from a complete bouquet of card games, the site excels in offers, bonuses, cash prizes, regular tourneys and other incentives, which keeps the adrenaline gushing. Being the first mover, Ace2Three.com has high credibility and is reputed for fair policies and security. Ace2Three’s balance between player need, occasion and incentive has made it India’s No 1 Rummy site. Our communication needed to reflect this.”
Scarecrow Communications founder and director Raghu Bhat added, “Rummy players are looking for a partner to play with – this was the insight we zeroed in on. Ace2three fills this need seamlessly. Shooting this was a blast with a lot of improvisation on the sets with director Naren Multani. We also wanted the music to be catchy yet quirky. So we went to Rohan Vinayak as we wanted something really original.”
Shedding light on the humour aspect in the video, Scarecrow Communications founder and director Manish Bhatt said, “When you are talking to the youth, humour is always an option. We hope this clutter-cutting and sticky ad for Ace2three accelerates the process of making it a household name.”
AD Agencies
Liqvd Asia wins four mandates, adds Rs 35 crore pipeline
New clients across sectors signal strong start to 2026 for agency
MUMBAI: Liqvd Asia has kicked off 2026 on a high note, securing four new mandates that are set to add roughly Rs 35 crore to its future business pipeline.
The digital-first agency has brought on board a diverse mix of clients, including Origami, Kasturi Foods, Sama.live and Woodland, spanning consumer goods, regional brands, emerging platforms and established players.
Each mandate comes with a tailored brief. While the agency will handle integrated marketing communications for Origami, it will manage creative, social and media duties for Kasturi Foods as the brand looks to expand beyond its Odisha stronghold. For Sama.live, the focus will be on building brand narrative and enterprise credibility, while Woodland’s mandate centres on digital and social storytelling.
For Liqvd Asia founder and managing director Arnab Mitra, the wins reflect a deliberate shift in how the agency positions itself. He said the focus is on being an integrated growth partner, combining strategy and creativity to deliver long-term brand value alongside business impact.
Echoing this, Liqvd Asia business head Monish Sanghavi, highlighted that the new partnerships align with the agency’s intent to build scalable and structured growth roadmaps, where creativity is anchored in data and performance is closely tied to outcomes.
From the client side, Kasturi Foods sees the collaboration as a step towards national expansion. The company said the partnership will help it balance its regional legacy with a sharper digital presence as it reaches new markets.
With a growing roster and a pipeline that is steadily thickening, Liqvd Asia appears to be turning early momentum into a broader statement. In a crowded digital marketplace, the agency is not just adding clients, it is adding intent.
