News Broadcasting
CNN International explores India’s place on the modern ‘Silk Road’
MUMBAI: This month, ’Silk Road: Past, Present, Future’ continues an 8,000 kilometre journey across the ancient silk and spice routes, traveling south from Central Asia, across remote snow-topped mountains, to explore one of Asia’s most important corridors of commerce: India.
Following the series’ first two episodes in China and Kazakhstan, this month’s show sees presenter Sumnima Udas explore India’s historic role in the world’s most important trade route and uncover the country’s place in the modern Silk Road.
India is one of the oldest civilizations on the planet; the birthplace of Hinduism, Buddhism, ancient medicines and even spicy curry. CNN’s Sumnima Udas explores one of the largest wholesale spice markets in Asia, in India’s national capital, New Delhi. From coriander to pepper to turmeric, spices are a centuries-old staple of Indian heritage. Decades ago, Indian cooks used to spend hours preparing their spices, manually grinding everything to make their own blends. Today, the process is much easier. CNN meets India’s self-proclaimed ‘King of Spices’, the 93-years-old, Dharampal Gulati, and learn how his Delhi spice company, MDH, started in the year of India’s independence, 1947, is making cooking easier for thousands of consumers.
The program also travels south to India’s growing tech-hub, Bengaluru to discover how Indian technology firm Wipro is partnering with the American company GE to design and manufacture low-cost baby warmers for new-borns to help reduce the neonatal mortality rate. The concept, often called ‘reverse innovation’, is to create and sell new technology for the Indian market at a fraction of the cost that they are normal sold around the world. Sumnima also examines how Ayurveda, an ancient system of healing based on balance and nature is enjoying a resurgence.
India is the world’s second largest producer of tea in the world and drinking the beverage is a national pastime. Udas treks through the hills and tea plantations of Darjeeling in North East India. This lush, mountainous region, near the borders of China, Bhutan, and Nepal, is world-famous for Darjeeling teas. The program meets Kaushal Dugar, a young Indian entrepreneur who is hoping his three-year-old e-commerce start-up, Teabox, will change the way tea is bought and sold around the globe by shipping tea straight from the field to the consumers, just days after it is plucked in the tea gardens.
Following the India episode, The Silk Road: Past, Present, Future will visit the Arabian Peninsula as it makes its way across the old routes over nine episodes before completing its journey in Northern Italy.
News Broadcasting
CNN-News18 to air live counting day coverage for five state election results on May 4
The channel is rolling out its biggest election coverage machinery yet for results day on 4th May
NOIDA: The votes have been cast. Now comes the reckoning. CNN-News18 is pulling out all the stops for results day on 4th May, when counting begins across five battleground states — West Bengal, Assam, Kerala, Tamil Nadu and the Union Territory of Puducherry — in what promises to be one of the most closely watched electoral verdicts in recent memory.
The channel’s coverage, titled Battle for the States: The Verdict, kicks off at 7am and runs through the day across linear TV, connected television and YouTube. It is the culmination of CNN-News18’s multi-format editorial initiative, Battle for the States, which has tracked the polls from the beginning under the theme Road to Power.
At the operational heart of the coverage will be the Live Results Hub, the channel’s central command centre built to collate, verify and process real-time data flowing in from reporters stationed at counting centres across constituencies. The hub combines newsroom intelligence, analytics and on-the-ground reporting to deliver what the channel promises will be the fastest and most accurate results coverage in English news.
Leading the on-air charge will be primetime anchors Rahul Shivshankar, Anand Narasimhan, Aman Sharma, Nabila Jamal and Shivani Gupta. They will be joined by a wide panel of commentators including author Chetan Bhagat; GVL Narasimha Rao, senior leader of the BJP; Smita Prakash, editor of ANI; activist Saira Shah Halim; political analyst Sumanth C Raman; Abhijit Iyer Mitra, senior fellow at IPCS; Amitabh Tiwari, founder of VoteVibe; columnist Abhijit Majumdar; Nalin Mehta, managing editor of MoneyControl; political analyst Tehseen Poonawalla; senior journalist Subir Bhaumik; and political analyst Manojit Mandal.
Shivshankar, who serves as editorial affairs director at CNN-News18, set out the stakes plainly. “Counting day is one of the most watched events in the electoral cycle, where speed and credibility are tested in real time,” he said. “Battle for the States: The Verdict is built on that promise, combining ground reporting, sharp analysis and cutting-edge election technology to give viewers the clearest and fastest route to the verdict. On May 4, CNN-News18 will once again be the nation’s most trusted channel to witness democracy in action.”
Smriti Mehra, chief executive of English and Business News at Network18, framed the coverage in broader terms. “Elections are defining national events, and audiences turn to brands they trust in moments that matter,” she said. “CNN-News18 has consistently led from the front in every election coverage, and this special programming reflects the scale of our ambition and editorial strength.”
The channel has form here. It claims to have been India’s most preferred English news destination for election results for the past 20 years, covering everything from the 2024 general elections to the Delhi, Maharashtra, Bihar and BMC polls on the back of what it calls an “Always First, Always Right” record. Five states, one day, and a nation waiting for answers. The clock starts at 7am on 4th May.
