Kids
ZeeQ to launch ‘Kahaani Express 2’
MUMBAI: After the overwhelming response to the first year of Kahaani Express, ZeeQ is back with its second innings, which is looking to create a large scale impact by reaching out to approximately three lakh students (from standards 2 to 7) across the country, this year.
Kahani Express is a story telling platform giving young India an unmatched chance to learn and express themselves. The activity, which will start at the city level targeting 470 schools across 24 cities in the country, will culminate into a national competition to be held in Kolkata in the first week of December 2015.
This activity is strategically divided into three parts, beginning with a school workshop conducted by expert storytellers who will demonstrate story development techniques with the help of specially designed picture panels and other props. It will be followed by city finals where the three best stories from each school will be judged by a jury of literary personalities, and one winner per city will go on to participate in the national-level finals to be held in Kolkata.
To enhance the reach of the initiative, ZeeQ has planned an extensive marketing campaign encompassing on-air, digital and on-ground promotions for maximum reach and impact.
ZeeQ brand head Ashwin Sashital said, “ZeeQ is one of India’s popular kids’ entertainment channels. The channel has always been about learning various life-skills and values in the masti way, making it a fun process for the kids. Kahaani Express is yet another such initiative by the channel keeping up to its promise of encouraging fun learning.”
Go Cheese and Cello Pens have come on-board Kahaani Express 2015 as co-powered by sponsors, whereas Monginis is a special partner.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
