MAM
Parksons Cartamundi partners with Mumbai Indians for new playing card range
Mumbai: Parksons Cartamundi, a player in the evolving world of playing cards worldwide, is thrilled to announce a unique and inspiring association with leading cricket team Mumbai Indians. This exciting partnership brings forth a limited-edition season 2024 collection of playing cards, providing MI Paltan, cricket fans and enthusiasts with new and innovative ways to interact with their favourite league’s stars.
Cricket is more than just a sport in India – it is a shared passion that unites fans. With the cricket season in full swing, MI Paltan and Asli Fans crave ways to celebrate their favourite teams beyond the stadium. Understanding this, Parksons Cartamundi decided to collaborate with the legendary Mumbai Indians team to launch the new range of playing cards – a collector’s dream, designed to honour the five-time champions, the Mumbai Indians!
Leveraging Parksons Cartamundi’s industry-leading manufacturing expertise and cutting-edge technology, this innovative range caters to both seasoned card players and casual enthusiasts alike. For the first time in India, a deck of cards has been produced using advanced cold-foil technology. Unlike traditional methods, the foil seamlessly bonds into the paper-like ink rather than the foil being pasted on the paper board. This creates a smooth, luxurious feel with unmatched detail, allowing you to be among the first to experience the brand’s innovative use of this technology.
This exclusive playing card collection features three unique SKUs, each meticulously crafted to capture the essence of the Mumbai Indians and their players with elements of cricket:
Mumbai Indians Cold Foil Paper Playing Cards: Stunning cold foil detailing elevates these cards to collector’s items, a must-have for die-hard fans.
Mumbai Indians Swivel Box Plastic Poker Playing Cards: Built for durability and performance, perfect for seasoned players or intense family game nights.
Mumbai Indians Twin Pack Paper Playing Cards: A convenient double pack featuring captivating designs, ideal for casual play or on-the-go entertainment.
This officially licensed collection, designed in close collaboration with the Mumbai Indians, features playful caricatures of the Mumbai Indians cricket players, adding a touch of personality and charm to every card. A must-have for any die-hard fan, this exclusive collection also comes with a unique game specifically designed to be played only with these decks.
Speaking about the new launch, Parksons Cartamundi Pvt Ltd CEO & MD Kapil Kejriwal said, “At Parksons Cartamundi, we remain committed to leveraging our industry-leading manufacturing and printing capabilities to bring the best playing card experiences to India. We have already established a global presence with iconic brands like Bicycle, with over 150 years of heritage. Recognizing that a deck of playing cards is an inherent part of every Indian home, and cricket being a national religion, we saw the perfect opportunity to combine these passions.”
Our collaboration with Mumbai Indians gives us the opportunity to create an exquisite portfolio of playing card SKUs with each deck delivering an unmatched playing experience at accessible price points. This is not just about cards, it is about celebrating the spirit of cricket and offering MI Paltan and Asli fans a way to connect with their team in a whole new way,” he added.
Cartamundi Group CEO Stefaan Merckx said, “India has been a critical market for Cartamundi since our partnership with Parksons began in 2010. Together, we have successfully launched global brands like Bicycle and Copag, constantly striving to bring the best of the playing card industry to Indian consumers. At the same time, we are committed to fostering a playing card community in India, targeting collectors, magicians, and cardists alike. This elegantly designed Mumbai Indians range caters to both collectors seeking a delightful addition to their collection as well as casual players looking for the perfect deck to elevate their game night.”
Here is a detailed look at the standout features of the new Mumbai Indians playing card collection:
. Mumbai Indians Cold Foil Paper Playing Cards: Presenting the official Mumbai Indians Cold Foil Playing Cards – Season 2024, an opulent deck with a premium feel and stunning light reflection. Crafted with a cutting-edge printing process called “cold foil,” these cards feature intricate gold details showcasing the Mumbai Indians logo and cricket elements. Imagine a special type of printing that uses metallic foil instead of ink, allowing for incredibly detailed and vibrant designs! Shining gold foil detailed with the Mumbai Indians logo and cricket elements. Their glittering texture and fully themed artwork make them ideal for a variety of card games such as Blackjack, Poker, and Rummy. These cards represent the spirit of the Mumbai Indians cricket team with each hand dealt, making them a must-have for both fans and card enthusiasts. This product is priced at Rs 999/- and is available across general trade, Official MIShop, Amazon and Art of Cards.
. Mumbai Indians Swivel Box Plastic Poker Playing Cards: Introducing the Mumbai Indians Poker Playing Cards for the 2024 season which is officially licensed by the Mumbai Indians team and crafted with precision, each deck features high-quality PVC cards illustrated with unique caricatures spotlighting renowned Mumbai Indians cricket players. They also include each player’s distinctive jersey numbers and initials on each card. With 25 unique jerseys to collect, die-hard fans can complete their collection and experience the thrill of owning every iconic number of their favourite player’s jersey numbers. A must-have for the MI Paltan, this deck brings the excitement of the game to life in your hands. The poker-sized cards boast a sleek casino-style back design, proudly displaying the iconic Mumbai Indians logo, ensuring they stand out during every game. This product is priced at Rs 349/- and is available across general trade, Official MIShop, Amazon and Art of Cards.
. Mumbai Indians Twin Pack Paper Playing Cards: The Mumbai Indians standard Playing Cards Set for Season 2024 includes two colourful decks that highlight the players and components of the franchise. Each deck is presented in a stylish flip-top box and features original artwork throughout in addition to the recognizable Mumbai Meri Jaan design on the backs. These bridge-sized decks with regular index, made of superior cardstock, are ideal for a variety of card games, including Rummy, Poker, Bluff, Crazy Eights, etc. This collection is perfect for both fans and card enthusiasts. This product is priced at Rs 299/- and is available across general trade, Official MIShop, Amazon and Art of Cards.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
