Brands
BBC Action Media bags FICCI Healthcare Excellence award
NEW DELHI: Even as social media continues to make inroads in various ways to reach out to the common man and create awareness of various facilities, BBC Media Action (India) Ltd has bagged the social media award at the FICCI Healthcare Excellence Award for 2015.
The awards have been given in 10 categories and BBC Media Action shares the award in social media with Drashti Netralaya of Dahod in Gujarat.
BBC Media Action in India has been using media to improve health, rights and resilience since 2001.
It has a strong focus on maternal and child health. Its innovative projects in the states of Bihar, Madhya Pradesh and Odisha help increase knowledge and improve health of mothers and children using a combination of TV, radio, online, street theatre, outdoor advertising and mobile phones.
Helping to decrease the incidence of bonded labour is another major area of its work. It is one of seven countries that took part in Climate Asia, Asia’s largest survey to date investigating people’s everyday experiences of climate change.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
