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Big Magic Ganga kicks-off ‘Big Memsaab’ with extensive marketing
NEW DELHI: The reality show Big Memsaab, aimed at exploring the hidden talent of women in Bihar and Jharkhand, has commenced its sixth season on Big Magic Ganga with extensive marketing.
The show is telecast every weekend from 8 – 9 pm. Apart from 92.7 Big FM and Big Magic, the activity will be promoted across through on-ground activation, OOH, print, digital and cinema. Brands that have associated with Big Memsaab season 6 are Xpert, Horlicks, Parle Top Spin, Mohini Tea, Catch Salt and Spices, Dabur, Senco, Vasmol and 92.7 Big FM, amongst others.
The show has celebrities Madhu Sharma and Rashmi Desai as judges, whereas Vinay Anand is the host.
The trio were part of a gala opening ceremony in Noida, where the sixth season is currently being shot for Big Magic Ganga.
Parle Products general manager – marketing Pravin Kulkarni said, “Big Memsaab is a fantastic property to hone the talents of housewives and we are extremely proud to be associated with it. Big Magic Ganga has been doing commendable work in the region and Parle Top Spin is the perfect fit for an activity such as this, which helps the brand to reach the deepest pockets in the region.”
Reliance Broadcast Network COO Ashwin Padmanabhan added, “After receiving an enormous response for our last five seasons, we have come up with a brand new season of the show. Being the No1 regional channel of the heartland, we only strive to provide original content, which is entertaining and can engage maximum viewers. To make this platform available for maximum number of housewives we are reaching the deep pockets of the market through multiple touch points.”
Big Magic Ganga senior vice president for TV programming Partha Dey said, “There is no such platform for housewives where they can showcase their creative side. To hone that talent, we are providing a platform so that the nation can recognise and appreciate it. Big Memsaab has been a successful show with five great seasons and we are sure season six will be a huge hit as well.”
Auditions for Big Memsaab season 6 saw the highest turnout in the region. They were held in 12 key markets, which started in Kolkata and followed with Kanpur, Allahabad, Jamshedpur, Ranchi, Varanasi, Dhanbad, Gorakhpur, Bhagalpur, Patna, Muzzafarpur and Darbhanga. Following the auditions, 35 contestants were shortlisted for the finals, who will now compete for the title of Big Memsaab season 6.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
