Brands
Zespri International sets up Kiwifruit Quality Control & Inspection hub at Kidzania
MUMBAI: Zespri International, the world’s largest kiwifruit manufacturer, has partnered with KidZania Mumbai, a Global Indoor Theme park empowers children, helping them understand & manage their world better. With this partnership, kids can now actively engage at the Quality Control & Inspection Hub establishment in the KidZania Mumbai facility.
This association between Zespri and KidZania will allow children to play the role of Kiwifruit Nutrition Experts and check the Nutrition Content in the 30-nutrient-filled Kiwifruit. Kids would be trained to undertake various tests such as Nutrition Analysis, Weight Test, and Sorting. Thereafter, they would package the same for delivery. Every child will also receive delicious Kiwifruit as part of a giveaway at the end of the activity. There are two varieties of kiwifruit – The tangy Zespri Green Kiwifruit and the sweet Zespri SunGold Kiwifruit.
Daniel Mathieson, Global President of Sales and Marketing, Zespri, said, “We are very pleased to associate with KidZania. A large section of our consumers are children and they are also major influencers in any household for decision making. This establishment is a great way to connect with the kids directly and it will also teach them what the process is like until the kiwifruit reaches the end consumers. Kids of course love the fruit but it is also important to educate them about the importance and quality of a Zespri kiwifruit.”
Speaking on the new launch, Viraj Jit Singh – Chief Marketing Officer, KidZania India, said, “Zespri Kiwifruit had partnered us last year for a short activity and we are excited to have them back on a long term agreement participating in a customized activity. KidZania Mumbai believes that it’s important for kids to understand the nutritional value of products they consume and the Kiwifruit is amongst the most beneficial fruits of them all. The Quality Control & Inspection Hub establishment will empower children to better understand the process of nutrition analysis, quality testing, packaging and shipping.”
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
