MAM
LALIGA India show launches with NEWJ partnership
Mumbai: LALIGA – the largest football ecosystem in the world – has launched its first video podcast in India, named the ‘LALIGA India Show’, produced and hosted by NEWJ. Set to be launched in English, Marathi, Kannada, and Bengali vernaculars, the viewing experience will provide fans an opportunity to immerse themselves in the league through a fan-led format, regional vernacular content, spotlighting legendary moments, engaging match day analysis, entertaining fan Interactions, and much more!
The LALIGA India Show will be an ancillary content which provides fans an additional medium to experience and participate in the league like never before. Aired on NEWJ’s social-first platform, ‘GameOn by NEWJ’, the sports vertical will bring an Indian fan’s perspective into all things LALIGA. Delving into all things LALIGA, including season/game week reviews, matchday analysis, unforgettable moments, and legendary players, the ‘light-hearted fan-led punditry’ will also provide viewers, a chance to win merchandise and get featured on the show. Looking to unite and ignite the game’s passionate fanbase in India, the show stays true to LALIGA’s innovative and action-packed nature. In India, the league is exclusively broadcast live on Sports18-1, Sports18-1 HD, Sports18-3, and streamed on JioCinema. The ancillary content with NewsJ will provide for additional regional connections and fan engagement.
Speaking about the development, LALIGA India Delegate Aakriti Vohra, said, “We are thrilled to bring this format of the league to light, and alongside Viacom18, we continue to chart new territories for the brand. The launch of the ‘LALIGA India Show’ provides us a unique platform to further connect with our passionate fans in India. The show’s immersive experience and light-hearted commentary will ensure fans are thoroughly engaged and wanting more!”
NEWJ co-founder Kunal Chaudhary remarked, “LALIGA’ is monumental; it’s always eagerly anticipated by fans across the globe. While football is one of the most beloved and popular sports there is, there’s still a notable lack of homegrown sports content. It will be very interesting to see how the ‘LALIGA India Show’ is received by its audience, especially in vernacular regions. With more initiatives like this, we can expect the sport to become even more popular and loved.”
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
