News Broadcasting
CNN International to air special coverage on growing India
MUMBAI: CNN International will be featuring a special coverage week starting from 20 September on Growing India.
In this special programming week, CNN will look at the auto sector as a barometer of India’s growing consumerism, its indigenous Silicon Valley changing gears to become a front running technology hub, the revival of ancient art form for modern markets and e-commerce lessons from traditional dabbawallas.
CNN International correspondent Mallika Kapur will explore how India has evolved in the last decade and examine its growth indicators.
CNN International South Asia sales director Sonali Chatterjee said, “Special theme weeks garner immense interest from both audiences and advertisers. India is at a very crucial cusp in its growth trajectory and our viewers will get to see its many emerging facets, while our advertisers will have the opportunity to engage with an audience of decision makers and influencers. We are proud to have the Department of Industrial Policy and Promotion, Ministry of Commerce and Industry, as a major advertiser with Growing India on CNN’s linear and digital platforms.”
Growing India’s stories will be aired from 20 – 24 September in Connect The World at 8:30 pm and from 21-25 September in The Business View at 3:30 pm.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
