e-commerce
Snapdeal to invest $300 million in SCM, names Hardeep Singh as head infrastructure
MUMBAI: Snapdeal is planning to invest $300 million this year to strengthen its Supply Chain Management (SCM), which is a key function of any e-commerce company. Additionally, the company has strengthened its SCM team with the appointment of Hardeep Singh as head – infrastructure.
In his new role, he will help craft strategies for making Snapdeal’s Supply Chain systems future ready. This includes the entire gamut of network design, infrastructure and special projects.
Singh comes with over 21 years of experience in various aspects of supply chain operations including – planning, warehouse management, driving process excellence, supply chain technology integration, end-to-end solutions design and implementation. Prior to his appointment at Snapdeal, he was at Bharti Retail as head – supply chain and infrastructure. During his stint at Bharti Retail and Bharti Walmart, Singh was responsible for driving the best-in-class strategies covering Supply Chain, IT and Real Estate.
Previously, he was the CEO at Inlogistics, the first private container train operator to run on Indian Railways network. In his two decades long career, Singh has also worked with organisations like Hindustan Unilever, Asian Paints and Madura Fashion & Lifestyle.
Snapdeal entered into a strategic partnership with Gojavas earlier this year. In order to further customer experience on the platform, the companies together launched innovative delivery services like four hour delivery, card-on-delivery and 90 minutes reverse pickups. Snapdeal’s flagship service, Snapdeal Plus has seen success since its launch a year ago. Currently, 60 per cent of the orders are Snapdeal Plus fulfilled up from seven per cent in January 2015. The SCM team at Snapdeal is 1000+ people strong and has grown five times since December 2014.
Singh said, “Snapdeal has been consistently focused on delivering a superlative customer experience and the progress that the company has made in this regard is unprecedented. It is exciting to see a young company like Snapdeal launch innovative supply chain solutions and set new benchmarks in this space. I look forward to working with the dynamic team at Snapdeal.”
Snapdeal co-founder Rohit Bansal added, “Supply Chain Management and Logistics form the back bone of the ecommerce industry. Our aim is to create a delightful experience for our customers and as the customers evolve, we need to constantly innovate and develop newer solutions to service them better. Hardeep comes with many, many years of rich experience in diverse and complex aspects of SCM. He will help us lay out the road map for our future supply chain management systems.”
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
