Brands
Zee is India’s most attractive media brand: MAB 2015
BENGALURU: Dr Subhash Chandra’s Zee has been ranked no 1 in the media category in Blue Lotus Communications’ Most Attractive Brands 2015 Report (MAB 2015) by the TRA (formerly Trust Research Advisory), which was released recently.
Zee also ranks no 1 in the Media TV category with MAB rank of 209, out of the 1000 listed brands. The Times of India (TOI) too found a place far behind at 704, which is ranked fourth in the Media-Print category.
Further, among the Hindi GECs Zee is placed first followed by Star Plus with a MAB 2015 rank of 273. Colors is at no 3 within the category with a MAB 2015 rank of 312.
As per the MAB 2015 report, the print media segment is headed by – DNA, which again is a brand that has a Zee (Essel) connect. DNA with an overall MAB 2015 rank of 468 was followed by Mid-Day with a MAB 2015 rank of 512. Dainaik Bhaskar ranked at 670, followed by TOI.
English News channel from the Times Network – Times Now helmed by Arnab Goswami is conspicuous with its absence in the top 1000 brands. In the Hindi News category, ABP News is placed first with a MAB 2015 rank of 349, Zee News with a rank of 498 and Aaj Tak with a rank of 564. BBC with a MAB 2015 rank of 20 finds a place in Media –TV category, while CNN IBN (Media TV category rank 25) finds a place among the top 25 in the same category with a MAB 2015 rank of 972.
The Radio industry is represented by the big three in the Top 1000: 92.7 Big FM takes the lead with a MAB rank of 607, Radio Mirchi 98.3 FM is placed second in the category with a MAB rank of 652, whereas Red FM 93.5 took the third spot in the category with a MAB rank of 760.
The MAB 2015 was released as an attempt to bring the world of brand communications in India to a measurable matrix. The second in its series, the 2015 report is the result of comprehensive primary research conducted on the proprietary 36-traits of Attractiveness Quotient of TRA (formerly known as Trust Research Advisory) says TRA CEO N Chandramouli.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
