MAM
AMO Mobility collaborates with Ajay Devgn for the Premiere of ‘Maidaan’
Mumbai: Electric two-wheeler manufacturer, AMO Mobility has partnered with Bollywood actor Ajay Devgn to promote the upcoming movie ‘Maidaan,’ and celebrate the launch of its new highspeed electric scooter Jaunty i Pro. Under this collaboration, Devgn will endorse the smart electric two-wheeler launching on 10 April, along with the theatrical trailer of his upcoming biographical sports drama. Through this partnership, AMO Mobility aims to leverage Mr Ajay Devgn’s huge following to raise awareness about sustainable transportation solutions and present Jaunty i Pro as a smart mobility solution for today’s generation. With this marketing strategy, the EV manufacturer jumps on the trend of collaborating with celebrities to promote the advantages of switching to eco-friendly transportation.
In the new movie that is set in the 1950s-60s, Devgn will be seen playing the role of the legendary coach and ‘Father of Indian Football’ Syed Abdul Rahim who overcame multiple challenges to establish India as a global name on the world football stage. Under the partnership, he will endorse AMO Mobility’s next-generation electric scooter Jaunty i Pro which is available in three colours – white, grey, and blue. The new smart model with a dealership price starting at Rs. 95,000 and a showroom cost of up to Rs 1.15 lakh, is designed to cater to the demand for tier-I, tier-II, and last-mile delivery services in India. With a range of 120 km, the vehicle powered by a 2.2 kWh fast-charging battery promises efficient battery performance. The new vehicle’s association with Ajay Devgn is expected to boost its penetration in the market making it a popular choice for daily commutes across India.
AMO Mobility founder Sushant Kumar expressed his enthusiasm about the new product and the brand’s collaboration with the actor, stating, “We are thrilled to collaborate with Ajay Devgn for the release of ‘Maidaan’ and our Jaunty i Pro model. The core of AMO Mobility and ‘Maidaan’ symbolizes the vision of triumphing against all odds through perseverance, teamwork, and innovation, and we hope our collaboration will allow us to instill the same values. We are optimistic that our association with Mr. Devgn for our new launch will help us amplify our message of sustainable mobility and encourage our audience to embrace Jaunty i Pro as a smart and eco-friendly mobility option for the new India.”
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
