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AdCounty Media appoints Sanchit Sanga as board advisor for global growth

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In a bold move to redefine its growth trajectory, AdCounty Media onboards digital pioneer, Sanchit Sanga, as board advisor. Sanchit’s appointment marks an exciting new chapter of innovation and strategic excellence for a company with an impeccable legacy of revolutionising digital landscapes in emerging markets. He successfully navigated the complex intricacies of digital ecosystems and kept well with the company’s objective to lead the development of performance-driven marketing solutions and international growth.

Sanchit Sanga, a seasoned digital strategist with well over two decades of expertise, has spearheaded innovative marketing campaigns that have shaped the Asian Pacific and the Middle East, leading to growth and expansion throughout Africa. He has held a significant role in establishing many digital enterprises in his successful career and is therefore aware of new industries. Sanchit is known for using data-driven insights to create strategies that have an impact, blending creativity and result-oriented thinking to promote brand engagement and long-term growth.

With extensive expertise as a management consultant, investor, and strategic mentor, Sanchit has acquired expertise in guiding high-growth startups towards achieving their maximum potential.

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Sanchit will now assist AdCounty Media to tap into emerging markets and forge meaningful connections across diverse geographies to propel global growth through digital transformation, strategic partnerships, and market expansion WelcomingSanchit Sanga to the board reflects AdCounty Media’s focus on leveraging class expertise toward innovation, growing its international footprint, and even redefining success in digital marketing.

“AdCounty Media’s bold vision and relentless drive resonate deeply with me. I’m excited to collaborate with this dynamic team to explore uncharted markets and make waves in the digital marketing ecosystem”, said Sanchit.

“Sanchit’s appointment is a statement of intent. His unparalleled expertise in emerging markets and his forward-thinking approach are exactly what AdCounty Media needs to scale new heights. We’re excited to see how his vision will steer the direction of our journey,” AdCounty Media managing director Aditya Jangid.

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“Sanchit offers a special combination of execution and strategy that is uncommon in the field of digital marketing. His knack for identifying untapped opportunities will help us sharpen our focus on delivering exceptional results for our clients,” AdCounty Media chief revenue officer Delphin Varghese.

“Having Sanchit onboard feels like adding a master strategist to our arsenal. His depth of experience in digital transformation aligns perfectly with our mission to craft innovative solutions and drive measurable success,” AdCounty Media chief strategy officer Kumar Saurav. 

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FSS names Anand Krishnamurthi head of global digital delivery

Tech veteran to drive AI-first, cloud-led transformation in payments globally

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CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.

In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.

Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.

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“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”

V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”

This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.

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