MAM
L&K Saatchi & Saatchi hires Rajeev Rakshit as president – North; ups Sanjeev Gauba
MUMBAI: As part of the organisation’s restructuring in Delhi, Law & Kenneth Saatchi & Saatchi has appointed Rajeev Rakshit as president – North.
On the other hand, the agency has promoted L&K Saatchi & Saatchi senior vice president – Delhi operations Sanjeev Gauba as executive vice president.
Law & Kenneth Saatchi & Saatchi CEO and managing partner Anil Nair said, “Rajeev will focus on growing the branch and organically exploring growth opportunity with our key clients. Sanjeev Gauba, who was our senior vice president of Delhi operations, is going to focus more on consolidation with our largest businesses in Delhi and has been promoted to executive vice president. With these two senior resources spearheading Delhi, I’m sure Law & Kenneth Saatchi & Saatchi Delhi will be the fastest growing agency in the market.”
Rakshit added, “With Delhi as a focus, the organisation has prioritised the office to be a key growth engine. With ambitious plans, I am looking forward to the challenges ahead. Also, with an extremely talented and motivated team already in place, this is a tremendous opportunity to manoeuvre it to greater success.”
Armed with 25 years of experience, Rakshit has previously worked with companies like HMV Saregama, Orchard (Leo Burnett), Everest Y&R, Publicis, Euro RSCG, McCann and Bates Clarion.
Brands
Mother’s Recipe launches Summerwala Sharbat range
Five nostalgic flavours priced at Rs 215 aim to tap summer refreshment demand.
MUMBAI: Call it a sip of summer nostalgia, Mother’s Recipe is bottling childhood memories and pouring them back into the present. The homegrown ethnic food brand has introduced its Summerwala Sharbat range, a five-flavour line-up designed to recreate the familiar tastes and rituals of Indian summers, while catering to modern consumption habits. The range features Mango Panna, Rose Syrup, Jeera Masala Syrup, Khus Syrup and Lemon Ginger Squash, each rooted in flavours that have long defined seasonal refreshment across Indian households. From the tang of raw mango to the cooling comfort of khus, the portfolio leans heavily into recall, not reinvention.
At a time when brands are increasingly leaning on nostalgia as a strategic lever, Mother’s Recipe is positioning Summerwala Sharbat as both a functional beverage and an emotional cue. The idea is simple: revive the small, everyday rituals post-play drinks, family gatherings, the clink of ice in a glass that once defined summer afternoons.
The products are packaged in 750 ml PET bottles and priced at Rs 215, targeting both routine household consumption and social occasions. Distribution spans leading e-commerce platforms as well as select offline retail outlets.
Mother’s Recipe executive director Sanjana Desai said the intent was to bring back flavours tied to “taste, routine and home”, while making them relevant for today’s consumers.
The move reflects a broader shift in the beverages market, where heritage-led storytelling and familiarity are increasingly being used to stand out in a crowded, innovation-heavy category.
With Summerwala Sharbat, Mother’s Recipe isn’t just selling a drink, it’s selling a season, one glass at a time.
