MAM
L&K Saatchi & Saatchi hires Rajeev Rakshit as president – North; ups Sanjeev Gauba
MUMBAI: As part of the organisation’s restructuring in Delhi, Law & Kenneth Saatchi & Saatchi has appointed Rajeev Rakshit as president – North.
On the other hand, the agency has promoted L&K Saatchi & Saatchi senior vice president – Delhi operations Sanjeev Gauba as executive vice president.
Law & Kenneth Saatchi & Saatchi CEO and managing partner Anil Nair said, “Rajeev will focus on growing the branch and organically exploring growth opportunity with our key clients. Sanjeev Gauba, who was our senior vice president of Delhi operations, is going to focus more on consolidation with our largest businesses in Delhi and has been promoted to executive vice president. With these two senior resources spearheading Delhi, I’m sure Law & Kenneth Saatchi & Saatchi Delhi will be the fastest growing agency in the market.”
Rakshit added, “With Delhi as a focus, the organisation has prioritised the office to be a key growth engine. With ambitious plans, I am looking forward to the challenges ahead. Also, with an extremely talented and motivated team already in place, this is a tremendous opportunity to manoeuvre it to greater success.”
Armed with 25 years of experience, Rakshit has previously worked with companies like HMV Saregama, Orchard (Leo Burnett), Everest Y&R, Publicis, Euro RSCG, McCann and Bates Clarion.
Brands
Ashish Vashist joins Cashify as head of commercial
Ex-HealthKart leader steps up to steer nationwide operations growth
MUMBAI: Ashish Vashist has taken charge as head of commercial at Cashify, adding a new chapter to a career defined by operational grit and steady leadership.Vashist joins Cashify after more than eight years at HealthKart, where he rose through the ranks from manager administration to national head administration. His journey there was less a climb and more a marathon of scale, strategy and systems. Overseeing pan-India operations, he managed everything from head office administration and warehouses to factories, retail stores, travel, events, real estate, procurement and compliance.
In his most recent role as national head administration, he led infrastructure, vendor management, brand compliance and team leadership across the country. Colleagues credit him with driving tighter cost control, sharper efficiency and a culture that balanced discipline with agility.
Before HealthKart, Vashist served as assistant vice president administration and operations at V-Konnect Associates and was part of the leadership team. His remit covered organisational structuring, recruitment process design, data-led performance improvement and change management.
His earlier career spans administration and facilities management roles at Max Life Insurance Company Limited and ICICI Lombard, where he handled branch operations, expenditure control and vendor coordination. He began his professional journey in hospitality, training as an industrial trainee at Radisson Blu Plaza Delhi and working briefly as a prep chef at TGI Fridays, experiences that laid the groundwork for his operational precision and people-first approach.
Academically, Vashist holds a PGDBA in human resources from Symbiosis Institute of Management Studies and a post graduate diploma in human rights from the Indian Institute of Human Rights.
At Cashify, Vashist is expected to bring his trademark mix of structure and scale to the commercial function, aligning growth ambitions with operational backbone. If his track record is any indication, he will not just manage the engine room but fine tune it for the long haul.
