iWorld
IT experts & professionals to endorse Digital India
NEW DELHI: In a break with tradition, four non-celebrities have been appointed as brand ambassadors to promote the Digital India programme.
The brand ambassadors appointed by the Government for a period of one year include author and ethical hacker Ankit Fadia and computer scientist and author of ‘Sixth Sense’ Pranav Mistry of Samsung in the United States.
In addition, there are two student brand ambassadors: Satwat Jagwani and Krati Tiwari who are both All India IIT-JEE – Advanced student Toppers for 2015.
The Communications and Information Technology Ministry said no other person has been appointed as brand ambassador for Digital India and reports indicating that a Digital India brand ambassador has been appointed other than these four are wrong.
As part of the Digital India week (1 – 7 July) these four brand ambassadors were nominated for a period of one year to propagate the product and applications being launched by the Department under Digital India programme.
The services of these brand ambassadors will be used, as and when required for generating mass awareness for the programme.
iWorld
Banijay Asia’s The 50 tops OTT charts with 8.1 million JioHotstar views
Reality competition becomes most watched show on JioHotstar in debut week.
MUMBAI: Fifty contestants walked into a palace, but millions of viewers showed up for the drama. Reality competition The 50, produced by Banijay Asia, has emerged as the most watched show on JioHotstar, clocking 8.1 million views in its debut week. The figure, reported by Ormax Media, places the show at the top of the OTT viewership charts and marks a strong opening for the digital reality format.
Adapted from a popular French format, The 50 brings together 50 personalities from television, digital platforms, music and reality shows inside a grand palace setting. Over the course of a 50 day competition, participants form alliances, compete in unpredictable tasks and navigate eliminations as the field steadily narrows.
Guiding the game is a mysterious figure known as The Lion, an unseen game master whose voice introduces twists, challenges and strategic turns throughout the show, adding an extra layer of suspense to the contest.
What distinguishes The 50 from typical reality competitions is its audience driven prize structure. Instead of the winner taking home the final reward, the prize is awarded to one of the winner’s registered followers through the show’s dedicated app. The mechanism effectively turns viewers into participants, allowing fans to have a direct stake in the outcome.
The contestant lineup features a mix of television actors, reality stars and digital creators, including Karan Patel, Urvashi Dholakia, Divya Agarwal, Mr Faisu and Dushyant Kukreja, each bringing their own fan following to the show.
With its blend of celebrity personalities, strategic gameplay and interactive viewer participation, The 50 has quickly carved out a strong foothold in India’s digital entertainment landscape. Its 8.1 million views in the opening week underline the growing appetite for large scale reality formats designed specifically for OTT audiences.
