Applications
Posist transforms into Restroworks
Mumbai: Posist, a pioneer in cloud-based restaurant technology solutions, announced a comprehensive rebranding as it changed its name to Restroworks. This new identity reflects the company’s transformation since its inception in 2012 from a Point of Sale (POS) provider to a unified technology platform serving global restaurant chains like Taco Bell, Subway, Nando’s, Buffalo Wild Wings, Belgian Waffle Company, and groups like Dabur, ITC, and Reliance across multiple formats, including food courts, IT parks, universities, food zones in airports, among other.
Restroworks, a fusion of ‘Restro’ and ‘works,’ symbolizes the company’s commitment to encompassing the entirety of the restaurant technology domain. The new brand name embodies the company’s unified suite of products addressing all aspects of restaurant operations and technological requirements.
With its renewed purpose of ‘making restaurants prosperous,’ the company has undergone rebranding by introducing a new company name, logo, website, and fresh identity to represent its unified technology platform – including cloud-native POS software, inventory management software, a kitchen automation suite, analytics, digital ordering solutions, and integrations with over 400+ third-party solutions like delivery aggregators, payment gateways, loyalty programs, financial and accounting tools, and ERP solutions.
“In 2012, we started Posist with the vision of making a mark in restaurant technology with our cloud-native POS solution. As we grew, we pushed the boundaries, driven by our vision to build products that can create a long-term impact on the bottom-line efficiency of global restaurants and make them prosperous. Our company’s evolution and expanded vision called for a new brand identity that allows us to articulate our progression as a unified restaurant technology platform. In sync with our vision, we have unveiled Restroworks – a name that symbolizes our commitment to providing comprehensive technology that seamlessly works across the entire restaurant ecosystem. This rebrand is more than just a name change; it reflects our strategic approach to building the company over the next decade as a pioneering force in restaurant technology,” said Restroworks founders Sakshi & Ashish Tulsian.
Early this year, Restroworks (formerly Posist) cemented its market leadership and was named one of the top 50 APAC software companies in the prestigious G2 2024 Best Software Companies list. The company achieved over 80% year-over-year growth, reaching 20,000 customers across more than 50 countries.
Over the last five years, Restroworks has significantly invested in expanding its global presence in the US, Middle East, Latin America, and Southeast Asia. The company also invested in high-quality infrastructure and upgraded security compliance to provide a scalable, enterprise-grade cloud platform for multi-national restaurant chains. Restroworks is certified with ISO 27001, ISO 27017, ISO 27701, SOC1 Type 2, SOC 2 Type 2, and GDPR compliant.
To boost the industry’s technological prowess, the company has launched Restroworks Academy – a platform for customers and their frontline staff, equipping them with the knowledge to become more efficient and upskill their technology knowledge. The initiative is now being rolled out to impart skill development among hospitality students in various universities.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
