DTH
DishTV takes shopping channels’ count to nine with Gemporia TV addition
MUMBAI: DishTV has added a ninth shopping channel called Gemporia TV, which is dedicated to gems and jewellery, taking its total channels and services count to 500+.
The count of nine shopping channels on DishTV is the highest amongst any DTH player. Gemporia TV is available on all subscription packs, in all categories for its viewers.
DishTV India chief operating officer Salil Kapoor said, “Being a pioneer and market leader DishTV has always stood up to its promise of providing unique content to its viewers. Gemporia TV is one such unique channel where people can buy gems and jewellery. Addition of Gemporia TV, ninth shopping channel on our platform also proves that due to undisputed leadership and popularity of DishTV platform amongst viewers, more and more shopping channels wants to get aligned with us.”
Gemporia TV co-founder Manuj Goyal added, “Gemporia manufactures the very best in stylish, affordable and responsibly made fine jewellery. Our unique business model involves using only genuine gemstones and precious metals to create beautiful timeless treasures. We make limited editions and bring them to you at Direct to Home prices, cutting out all the middlemen.”
Gemporia founder Steve Bennet said, “An ever growing customer base across the globe, through our TV channels and website in the UK and US, Gemporia TV comes to our manufacturing home in India with the promise of being able to deliver even better deals. We are very happy to launch with DishTV in India, a leader in content and technology innovation.”
Subscribers of DishTV will be able to watch this new channel on LCN 116.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
