MAM
Voylla names Kangana Ranaut as brand ambassador, plans expansion
NEW DELHI: Actor Kangana Ranaut has been appointed as the new brand ambassador for fashion jewellery brand Voylla. Moreover, the company, which started as an e-commerce only brand, is also looking at opening as many as 100 brick and mortar stories over the next 24 months.
Voylla Fashion founder and CEO Vishwas Shringi said, “For us, it was a strategic fit since Kangana personifies the brand. A Voylla woman is independent, progressive, and truly believes in a woman’s choice to look good and feel good. We are extremely delighted with this endorsement. We started as an eCommerce only brand but now are well and truly on our way to become a compelling omni-channel brand. We are looking at opening at least 100 stores in the next 24 months. This association with Kangana is a part of well thought out strategy to help us reach out to a very large customer base.”
“It is a pleasure endorsing Voylla. I am very impressed with the design dedication and overall professional approach of the Voylla team. It reflects in the excellent range of jewellery from Voylla. With their plans to open offline retail including the launch of a flagship store in Rajauri Garden in Delhi, I am sure more and more customers will be able to access Voylla’s vast range of jewellery,” added Ranaut.
Voylla had received seed fund from Snowleopard Momentum LLC and has recently raised a SeriesB funding from Peepul Capital. Voylla is currently sold through its monobrand site, 29 online channels and few strategic SIS counters in Future Group led Central.
Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
