MAM
Intel names manghamgaxiola mcgarrybowen as creative agency for APAC
MUMBAI: Intel Corporation has appointed Dentsu Aegis Network’s manghamgaxiola mcgarrybowen as the creative agency of record for the Asia Pacific region, covering South Asia, Southeast Asia and Australasia.
manghamgaxiola mcgarrybowen partner Stephen Mangham said, “To be able to work with an innovative and recognizable global client like Intel is not just an exciting honour for us, it is also proof that mcgarrybowen is serious about taking their business global. We are just a couple of months into this collaboration and to see our plan and strategy playing out is hugely exciting.”
“We knew that when we combined the power of the iconic mcgarrybowen brand with the strong presence of Dentsu Aegis network in Southeast Asia, great things would happen. The extended collaboration with a pre-eminent brand like Intel with our operation here promises many good things for the future,” added Dentsu Aegis Network Southeast Asia chairman and CEO Dick van Motwan.
Mangham Gaxiola was launched three years ago in Singapore. The agency became part of the New York based agency mcgarrybowen in July 2015 when Dentsu Aegis Network made an investment in Mangham Gaxiola.
Creative advertising agency Mcgarrybowen was acquired by Dentsu in 2008 and now is part of the Dentsu Aegis Network.
Brands
Akamai appoints Fiona Zhang as regional VP, channel sales and programs for Asia Pacific and Japan
New regional VP to scale partner ecosystem amid cloud and AI demand
BENGALURU: Akamai Technologies has appointed Fiona Zhang as regional vice president for channel sales and programmes in Asia Pacific and Japan, doubling down on its partner-led growth strategy in one of its fastest-evolving markets.
In her new role, Zhang will oversee the company’s channel strategy and partner ecosystem across the region, with a focus on helping partners deliver more value to customers navigating increasingly complex cloud and security needs.
The move signals Akamai’s continued bet on its partner network to drive adoption, expand market reach and fuel revenue growth. A key pillar of this strategy is Akamai Partner Connect, the company’s unified global programme designed to simplify engagement and accelerate partner-led business.
Across Asia Pacific and Japan, demand for cloud, cybersecurity and AI-led solutions is rising sharply. Akamai is responding by expanding its network of service providers, distributors, system integrators and technology partners, aiming to bring more localised expertise and scalable solutions to enterprise customers.
Zhang brings over 15 years of experience in channel sales and programme leadership across cybersecurity, cloud and networking. Since joining Akamai in 2019, she has led channel strategy and operations in Greater China, where she drove partner-led growth across delivery, security and compute offerings.
Before Akamai, she was head of channels at Palo Alto Networks in China, where she oversaw rapid expansion and revenue growth. She began her career at Cisco, holding roles across sales, business development and channel management.
“Asia Pacific is one of the most diverse and fast-moving technology markets in the world, and that makes a channel-first strategy essential,” said Zhang. “Across APJ, our partners are doing far more than reselling. They are building capabilities, advancing AI adoption and helping enterprises navigate a complex digital landscape. My focus is on making Akamai the platform our partners want to build their business around.”
Echoing the sentiment, Akamai Technologies vice president and managing director greater China Sean Li said, “Our channel ecosystem is fundamental to Akamai’s growth strategy. Fiona’s leadership will be instrumental in strengthening our partner network and enabling partners to capture new opportunities across the region.”
With enterprises accelerating digital transformation and AI adoption, Akamai’s latest leadership move underscores a clear message. In a market driven by partnerships, the company is placing its bets firmly on the channel to lead the next phase of growth.
