Brands
Maruti plans 360 degree integrated campaign for new Baleno
BENGALURU: Recently, Maruti Suzuki launched a new premium segment hatchback Baleno to be manufactured exclusively in India for sale across 100 countries, including Japan. Now with the Indian festival season just around the corner, the company has planned an integrated 360 degree campaign.
The car comes with new features that include Apple CarPlay, a first for an Indian car, and is going to be available at an introductory special price during the Diwali season.
The campaign includes television, print, outdoor, in-store, internet and BTL activities. The campaign creatives are by Hakuhodo Percept, while digital creatives are by internet marketing agency Grapes Digital and public relations are by Avian Media.
“Hakuhodo will be integrating creatives across all mediums, including creatives by other agencies,” revealed a source at Maruti. “Within a day or two you will see TVCs play across your screens.”
Maruti plans to sell the five petrol and four diesel variants of the Baleno through its recently launched chain of premium exclusive automobile retail outlets Nexa.
Maruti regional manager (new channel) South unveiled the Belenao as well as the first preview of the TVC to be aired in Bengaluru yesterday.
Brands
UltraTech Cement appoints Jayant Dua as managing director
Dua will succeed K. C. Jhanwar after his term ends in December 2026
MUMBAI: UltraTech Cement, the flagship cement arm of the Aditya Birla Group, has elevated Jayant Dua as managing director, effective 1 April, 2026.
The company’s board also approved his appointment as additional director, managing director and key managerial personnel, effective 1 January, 2027, following the completion of the current managing director K C Jhanwar’s term on 31 December, 2026, according to a regulatory filing.
Dua will serve as managing director for a four-year term from 1 January, 2027 to 31 December, 2030.
A veteran executive with more than 37 years of professional experience, Dua joined the Aditya Birla Group’s cement business in 1996 and spent nearly a decade in various functional and leadership roles.
Over the past two decades, he has held several profit-and-loss and chief executive responsibilities across multiple group businesses, including insulators, insurance, Century Cement and the chlor-alkali segment. In 2023, he was elevated to lead the group’s renewables and textiles businesses.
Within the group, Dua has received several internal honours, including the chairman’s individual award for exceptional contribution in 2002, the outstanding leader award in 2009 and the leader of leaders recognition in 2022.
He holds an engineering degree from Indian Institute of Technology Delhi, an MBA from International Management Institute and has completed the advanced management programme at Harvard Business School.
