Brands
Q2-2016: PVR net profit up 347% at Rs 41.1 crore
BENGALURU: Indian motion picture exhibition, production and distribution house PVR Limited (PVR) reported more than fourfold increase in profit after tax (PAT) in the quarter ended 30 September, 2015 (Q2-2016, current quarter) as compared to the corresponding year ago quarter. PVR’s PAT for Q2-2016 at Rs 41.05 crore (8.6 per cent margin) was 4.46 times the PAT of Rs 9.20 crore (2.1 per cent margin) reported for Q2-2015, but 29.3 per cent lower than the Rs 58.45 crore (12 per cent margin) in Q1-2016.
Note: 100,00,000 = 100 lakh = 10 million = 1 crore
All numbers are consolidated unless stated otherwise.
Total Income from Operations (TIO) in Q2-2016 at Rs 474.60 crore was 18.9 per cent more YoY than Rs 399.30 crore, but declined 2.3 per cent QoQ from Rs 486.02 crore.
Box Office performance
PVR’s top five box office performers in terms of Gross Box Office (GBO) were: Bajrangi Bhaijan (GBO Rs 72.02 crore, 34.8 lakh admits, average ticket price or ATP – Rs 207); Baahubali – The Beginning (GBO Rs 48.54 crore, 27.9 lakh admits, ATP – Rs 174); Welcome Back (GBO Rs 22.16 crore, 11.5 lakh admits, ATP – Rs 193); Drishyam (GBO Rs 18.74 crore, 10.3 lakh admits, ATP 0 Rs 183) and MI Rogue Nation (GBO Rs 17.99 crore, 8.5 lakh admits, ATP – Rs 212).
Net Box Office (NBO) collections in the current quarter increased 20.3 per cent to Rs 274.55 crore (59.5 per cent of Total Revenue) as compared to the Rs 228.15 crore (61.5 per cent of Total Revenue) in Q2-2015 and flat as compared to the Rs 249.12 crore (59.3 per cent of Total Revenue) in Q1-2016.
Q2-2016 saw admits increasing by 20 per cent to 1.88 crore with an occupancy of 37 per cent as compared to 1.57 crore with an occupancy of 32 per cent in Q2-2015 buts declined slightly QoQ a as compared to 1.90 crore and an occupancy rate of 38 per cent. ATP in the current quarter also improved to Rs 187 from Rs 181 in Q2-2015 and Rs 183 in Q1-2016.
Food and Beverages and Advertisement revenue
Food and Beverage (F&B) share of Total Revenue was 25.9 per cent at Rs 119.59 crore as compared to 24.5 per cent at Rs 90.81 crore in Q2-2015 and 28 per cent at Rs 117.87 crore in Q1-2016. Advertising share to revenue in the current quarter dropped in percentage terms to 10 per cent but increased in value terms to Rs 46..13 crore as compared to 10.9 per cent (Rs 40.65 crore) in Q2-2015 and was slightly higher in percentage terms than 9.9 per cent (Rs 41.62 crore) in the immediate trailing quarter.
Let us look at the other numbers reported by PVR
The company has reported positive operating results in Q2-2015 from Movie Exhibition segment at Rs 61.90 crore, which was more than double (2.34 times) the Rs 26.46 crore in Q2-2015, but declined 23.1 per cent as compared to the Rs 80.54 crore in Q1-2016.
Movie production and distribution (Production) as well as ‘Others,’ which includes bowling, gaming and restaurant services, etc., reported operating losses in the current quarter as compared to the operating profits in the immediate trailing quarter.
PVR’s Production segment operating revenue declined by more than half (down 54.6 per cent) to Rs 8.56 crore as compared to the Rs 18.87 crore in Q2-2015, but was 13.7 per cent more than the Rs 7.53 crore in the immediate trailing quarter. The segment reported operating loss of Rs 0.46 crore in the current quarter as compared to an operating profit of Rs 1.34 crore in Q2-2015 and an operating profit of Rs 1.87 crore in Q1-2016.
‘Others’ segment reported a 4.7 per cent increase in YoY revenue in the current quarter to Rs 19.05 crore as compared to Rs 18.19 crore in Q2-2015, but a 11.2 per cent decline as compared to the Rs 21.46 crore in Q1-2015. The segment returned an operating loss of Rs 0.65 crore in the current quarter as compared to an operating loss of Rs 0.96 crore in Q2-2015 and an operating profit of Rs 0.82 crore in the previous quarter.
Total expense in Q2-2016 at Rs 413.83 crore (87.2 per cent of TIO) was 11.2 per cent more YoY than the Rs 372.07 crore (93.18 per cent of TIO) and 2.7 per cent more QoQ than the Rs 402.77 crore (82.9 per cent of TIO).
The company’s film exhibition cost increased 21.7 per cent YoY at Rs 113.53 crore (23.9 per cent of TIO) as compared to Rs 93.25 crore (23.4 per cent of TIO) and was almost flat QoQ as compared to Rs Rs 113.69 crore (23.4 per cent of TIO).
F&B and other cost in Q2-2016 increased 11.7 per cent YoY to Rs 32.01 crore (6.7 per cent of TIO) as compared to Rs 28.65 crore (7.2 per cent of TIO) and was 7.5 per cent lower than the Rs 34.59 crore (7.1 per cent of TIO) in Q1-2015.
Other expense in Q2-2016 declined 4.3 per cent to Rs 43.51 crore (9.2 per cent of TIO) as compared to the Rs 45.46 crore (11.4 per cent of TIO) in Q2-2015, but was 15.3 per cent more than the Rs 37.72 crore (7.8 per cent of TIO) in Q1-2016.
Brands
Champions again: How India’s brands roared after the T20 World Cup win
From food delivery apps to dating platforms, Indian brands wasted no time riding the wave of India’s historic back-to-back T20 World Cup victory over New Zealand
Ahmedabad: On March 8, 2026, which also happened to be International Women’s Day, India scripted history by clinching the ICC Men’s T20 World Cup for the second consecutive time, defeating New Zealand in a thrilling final. As fireworks lit up stadiums and streets across the country, another kind of celebration erupted simultaneously: India’s marketing machine kicked into overdrive.
Within minutes of the final whistle, brands from every sector, tech giants, quick commerce players, streaming platforms, and even a condom brand, were racing to craft the cleverest, most culturally resonant posts. Here’s a breakdown of how India Inc. celebrated the nation’s historic win.
Zomato: The Repeat Order
Zomato, India’s ubiquitous food delivery app, kept things refreshingly simple. Playing on its own product language, the brand posted: “Repeat order delivered 🏆 #INDvsNZ.” It was short, punchy, and perfectly on-brand, a nod to India’s back-to-back title, framed through the lens of what Zomato does best: delivering again and again.
Netflix India: Now Watching History
Netflix India leaned into its streaming identity with a clever checklist format: “2007 ✅ / 2024 ✅ / 2026 ✅ / NOW WATCHING: HISTORY BEING MADE 🇮🇳💪.” By bookending India’s three T20 World Cup victories as a watchlist completed in real-time, Netflix framed the nation’s triumph as unmissable content, the kind of story only live cricket can tell.
Reliance Jio: Typing the Win
Telecom giant Reliance Jio delivered a wordplay masterclass: “India typed ‘WIN’ in Black Caps today. 🏆” The double entendre, referencing both the act of typing in capital letters and the Black Caps (New Zealand’s cricket team), was crisp, witty, and instantly shareable. It was a reminder that in the age of social media, the best brand moments often come in a single sentence.
Google India: Teen Bhai
Google India took a more data-forward approach, posting “Teen bhai… 🔥” alongside a screenshot of Google Search’s AI Mode highlighting India’s three half-centurions in the final, Abhishek Sharma (52 off 21 balls), Sanju Samson (89 off 46 balls), and Ishan Kishan (54 off 25 balls). It was a subtle showcase of its AI search capabilities wrapped in patriotic pride. “Teen bhai” (meaning “three brothers”) referenced the trio of batting heroes who powered India to a massive total of 255/5.
Zepto: The Women’s Day Double Whammy
Quick commerce platform Zepto scored the most culturally savvy moment of the day by merging two celebrations into one. Earlier on Women’s Day, Zepto had posted: “Women’s Day gift idea: World Cup trophy 🏆 #WomensDay2026.” After India’s win, they quote-retweeted their own post with the simple reply: “Gift delivered 🇮🇳💜.” It was meta, timely, and perfectly executed, riding both national pride and the Women’s Day conversation in a single stroke.
CashKaro: They Tasted So Good, India Ate Them Twice
Cashback platform CashKaro went for bold visual storytelling with a striking creative: a tiger sitting over the T20 World Cup trophy with a plate of kiwi fruit, accompanied by the tagline, “They tasted so good, India ate them twice.” The use of the tiger as India’s symbol, paired with a cheeky jab at New Zealand’s kiwi identity, made this one of the most talked-about creatives of the day.
Manforce: Round 2 Always Gives the Best Satisfaction
In perhaps the most audacious play of the lot, condom brand Manforce posted a creative featuring the T20 World Cup trophy against a stadium backdrop with the copy: “Guess Round 2 always gives THE BEST SATISFACTION.” The innuendo-laden post, hashtagged #BackToBackChampions, was quintessential Manforce, a brand well-known for consistently using cricket moments to drive cheeky, double-meaning campaigns that generate massive engagement.
Parle-G: Pehle Dip Se Aakhri Cup Tak
Beloved biscuit brand Parle-G went the emotional, illustrative route with a vibrant artwork showing Indian cricketers lifting the World Cup trophy superimposed onto a giant Parle-G biscuit. The tagline, “Pehle dip se aakhri cup tak / Parle-G humesha saath rahega” (From the first dip to the last cup, Parle-G will always be with you), was a masterstroke of nostalgia marketing, connecting the simple act of dunking a biscuit in tea to an entire nation’s cricket journey.
Domino’s India: No Kiwi on This Pizza
Domino’s India served up a deliciously savage quip: “India mein pineapple on pizza chala nahi, Kiwi toh kya hi chalta 😜🏆 #Champions #India.” By invoking the age-old pineapple-on-pizza debate, Domino’s made a clever statement: if Indians won’t accept pineapple on pizza, there’s certainly no room for the Kiwis (New Zealand) either. It was the kind of post that got fans and foodies alike sharing in equal measure.
JioHotstar: History Repeated, History Defeated
As the official streaming home of the ICC T20 World Cup, JioHotstar had the most at stake and arguably the biggest platform. The brand’s post was thunderous in its simplicity: “HISTORY REPEATED, HISTORY DEFEATED!” A bold, all-caps declaration that served as both a celebration of India’s second consecutive title and a subtle flex for the broadcaster that streamed every ball of it.
Tinder India: It’s a Match Again
Dating app Tinder India proved that no brand is too far removed from cricket fever with a perfectly on-brand line: “India just matched with the world cup again 💙🇮🇳.” By using its own core product concept, a “match”, to describe India’s World Cup triumph, Tinder struck a note that was both clever and effortlessly native to the platform’s voice.
Snabbit: Sabko Dho Diya
Home services startup Snabbit rounded out the celebrations with a pun-driven visual: an Indian jersey hanging out to dry, with the copy “Sabko dho diya, ab champions hawa khayenge,” roughly translating to “Washed everyone clean, now the champions ride the breeze.” The laundry-meets-cricket metaphor (“dho diya” means both “to wash” and “to thrash completely”) was a crowd-pleaser that perfectly captured the irreverent, punchy spirit of Indian moment marketing.
The bigger picture
What these posts collectively demonstrate is the extraordinary maturity of Indian digital marketing. Brands no longer simply congratulate, they connect their core product identity to the cultural moment in ways that feel earned rather than opportunistic. In the space of under an hour, the same victory inspired a food app to talk about repeat orders, a dating app to talk about matches, a laundry startup to talk about washing opponents, and a telecom giant to make a pun about capital letters.
The convergence of India’s World Cup win with International Women’s Day added yet another dimension, as Zepto demonstrated brilliantly, showing that the best brands are always watching for the intersection of multiple cultural conversations.
India’s cricketers gave the country a night to remember. And India’s marketers, it seems, were ready and waiting.
