MAM
BC Web Wise appoints Alabhya Vaibhav as creative director
MUMBAI: Digital Agency BC Web Wise has appointed Alabhya Vaibhav as creative director for their Mumbai operations.
He moves to BC Web Wise from Ogilvy & Mather where he was associate creative director.
Vaibhav’s primary role will be to bring his traditional agency learnings on board and work together with the creative team at BC Web Wise to up the creative quotient. He will bringing in a fresh perspective for the agency in areas such as content, social, experiential, and overall creative output.
Vaibhav said, “Digital has always inspired me. This is a great opportunity to bring my passion to a medium that thrives on innovation and interactivity. Digital is more important today than ever, and I hope I can use my experience to help the team meet the raging demand for creativity and content day in and day out.”
BC Web Wise founder and MD Chaaya Baardhwaaj added, “Digital is not a niche medium anymore and there are clients who are doing exclusive digital advertising today. Adding to this is that we are delivering a lot of broadcast and video content for clients. Alabhya has the perfect mix of creativity and strategic outlook that aligns with our focus.”
BC Web Wise creative director – art Mangesh Bhayde said, “Alabhya brings extensive mainstream experience to the table. He’ll have a huge impact on driving excellence and diversity of our output.”
Vaibhav has 13 years of experience in companies such as Ushak Kaal Communications, R K Swamy BBDO, DDB Mudra, Dentsu Marcom, and Cheil Worldwide.
MAM
Aditya Bangera named associate director at WPP Media
Ex-GroupM leader steps up to steer strategy and delivery
MUMBAI: WPP Media has appointed Aditya Bangera as the new associate director, stepping into a leadership role that places him at the helm of strategic media initiatives and integrated campaign delivery for high-profile clients within the WPP network.
Bangera’s elevation marks another milestone in a career built on performance precision and operational rigour. At WPP Media, he will drive cross-channel strategies, align teams across disciplines and ensure campaigns move from concept to conversion with clockwork efficiency.
The appointment follows a strong run at GroupM, where he was recently promoted to senior manager. Over a two-and-a-half year stint, Bangera rose from manager to senior manager, earning recognition for consistently delivering results in performance marketing and refining operational frameworks.
Before GroupM, he held managerial roles at Publicis Groupe and Publicis Media, sharpening his expertise in digital strategy and account leadership. His grounding in paid search began at iProspect, following an early stint at eBrandz Solutions Pvt. Ltd., where he cut his teeth in pay-per-click management.
A commerce graduate from Vivek Education Society’s Arts & Commerce College, Bangera has steadily climbed the media ladder, pairing analytical depth with hands-on execution.
With his move to associate director, WPP Media gains a leader seasoned in both numbers and nuance, ready to turn media plans into measurable momentum.
