MAM
ASCI upholds 54 complaints against various advertisers
MUMBAI: In September 2015, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 54 out of 84 advertisements.
Out of those 54, 13 belonged to the Personal and Healthcare category, followed by seven advertisements each in the Education and telecommunication and broadband categories, six in the e-commerce category and 15 advertisements from other categories.
Some of the health care products or services advertisements also contravened provisions of the Drug & Magic Remedies Act and Chapter 1.1 and III.4 of the ASCI Code.
In the education sector, the CCC found that claims in the advertisements by seven advertisers were not substantiated and violated ASCI Guidelines for Advertising of Educational Institutions. Hence complaints against these advertisements were upheld.
