MAM
J. Walter Thompson India promotes Senthil Kumar as CCO
MUMBAI: J. Walter Thompson has promoted Senthil Kumar as chief creative officer (CCO) for India.
Kumar was most recently JWT India national creative director (NCD) for South and has been the agency for the last 15 years.
JWT South Asia CEO Tarun Rai said, “It’s a new world of communication. Creativity is no longer only about the 30-second TVC but has to work across various platforms. For this new world of communication, I needed a new age creative chief – someone who thinks digital first. Senthil is extremely talented, is focused on work and always leads from the front. His passion for excellence and his boundless energy is infectious. He will partner me in raising the bar of our creative product, building our clients’ brands and attracting the best talent in the industry.”
Kumar added, “I am thrilled to lead J. Walter Thompson India as its CCO. The opportunity to partner Tarun in steering India’s largest agency into the future, challenges and motivates me. Am proud of our current creative firepower across the country and our collective ambition will be to spearhead marketing success stories for our clients with world-beating ideas. The way forward is not just language-neutral and media-agnostic ideas, but to invent platform-specific creative solutions that solve business problems.”
“The journey is never over in this business of ideas as we continue to push harder on the creative front and attract the best talent from within and outside the industry. Our creativity should leap from deep human insight and be driven by ‘Curiosity’ and ‘Collaboration’ while we build our ‘Capability’ to generate ideas that engage with millions of consumers,” he further said.
J. Walter Thompson worldwide chief creative officer Matt Eastwood said, “Senthil is the definition of a modern ideator and leader who thrives on constantly exploring the power of new technologies and platforms to create truly pioneering work. His boundless energy and enthusiasm for his craft, clients and employees alike, will serve him well in guiding and building our creative brand in the region.”
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
