MAM
OnePlus celebrates fur babies at Pawtraits 2.0
Mumbai: Bridging the gap between technology and everyday joy, OnePlus, the global technology brand held Pawtraits 2.0 – capturing the beauty of canines and felines of Mumbai, India. This unique, photography-focused gathering enabled OnePlus users and pet lovers across the bustling metropolitan to capture beautiful, professional portraits of their powered by the 4th Gen Hasselblad Camera System for Mobile on the latest flagships – the OnePlus 12.
With over 140 fur friends captured in professional portraits, Pawtraits 2.0 also provided a day filled with fun, camaraderie, and the shared love of pets. With multiple styles of photography and videography powered by the OnePlus 12, attendees enjoyed various activities, ensuring something for everyone and their beloved animals.
“We are incredibly proud of the success of Pawtraits 2.0. This event showcased the OnePlus 12’s exceptional camera capabilities, highlighting our commitment to creating unique experiences for our ever-growing OnePlus Community.”, said OnePlus India director of marketing Ishita Grover. “We have made immense strides with the 4th Gen Hasselblad Camera System, enabling our community to capture their beloved pets in breathtaking detail that mirrors professional photography. Each portrait tells a story, and we’re thrilled to help our users tell these stories through stunning portraits, that they will cherish forever.”
At the heart of the Pawtraits 2.0’s success was the OnePlus 12, equipped with cutting-edge camera technology designed to capture every detail and emotion of the pets with unparalleled clarity and depth. The OnePlus 12 boasts a 50MP wide-angle camera complemented by the Sony LYT-808 sensor, ensuring every whisker and wag is caught in stunning detail.
OnePlus’ latest advancements in the Hasselblad Portrait Mode have significantly elevated the photography experience, especially for capturing dynamic and expressive portraits of pets. Simulating the bokeh and flares of Hasselblad cameras equipped with XCD 30, 65, and 90V lenses, the OnePlus 12 provided an authentic depth of field, creating seamless transitions between the animal and the background, which was crucial when capturing pets in their spontaneous moments.
OnePlus is committed to continuing its tradition of community-first events, and Pawtraits 2.0 has set a new benchmark for what is possible when technology meets passion.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
