Brands
Cut The Crap’s radio ad reveals cosmetic industry’s dirty secrets
MUMBAI: Cut The Crap (CTC) has executed an extensive radio campaign for Iba Halal Care titled ‘Beauty Products Ke Dirty Secrets’.
“The creative strategy is to drive home the negatives through products in which they matter the most. For example the presence of animal ingredients is most repugnant in case of lipsticks where the industry uses pig fat while Iba does not,” Cut The Crap founder and creative head Jagdish Acharya shared on the new radio campaign.
The campaign comprises four spots and consumer engagement through RJ interactions. Each spot reveals a secret of a popular cosmetic product or category and ends with the brand message ‘Koi secret nahin.’
As part of the consumer engagement program, RJs invited listeners to call in and talk about the negative side effects of any cosmetic product that they may have suffered from. These ‘negative endorsements’ created the perfect atmosphere for Iba to drive home the no-negative characteristic of halal cosmetics.
Ecotrail Personal Care CEO and managing partner Mauli Teli says, “Being the pioneers of Halal Cosmetics in India, we needed to educate the consumers about its scientific superiority over all other cosmetics. Revealing the secrets of cosmetic industry is a truthfully engaging way of doing so as Iba has no secrets. Consumer response has been very positive and we have seen increased footfalls at Iba store and switches from popular and premium cosmetics to Iba as a direct result of this campaign. We intend to rollout the campaign in a big way very soon.”
The ‘Dirty Secrets’ campaign was first tested in Baroda in October – November 2015 and based on the response, it was extended to other cities.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
