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Chrome Week 52: English Movies & Business News only gainers
MUMBAI: In week 52, English Movies emerged as the number one genre in six metros with a growth of 1.9 per cent Opportunity To See (OTS), according to Chrome Data Analytics. Movies Now led the section with 60.3 per cent OTS.
Next on the list was the Business News genre with a growth of 0.1 per cent OTS. CNBC emerged as the channel, which benefited the most in the genre with 75.3 per cent OTS.
Amongst the losers of week 52, the Sports channels genre led the section on an all India basis by witnessing a drop of 5.4 per cent OTS, while DD Sports led the chart with 74.9 per cent OTS.
English Entertainment was next in line, which failed to generate positive ratings and dropped by 3.4 per cent OTS with Zee Café being the most affected channel at 49.9 per cent OTS.
The Youth channels genre in Hindi Speaking Market (HSM) dropped by 1.8 per cent, wherein Channel V recorded 85.1 per cent OTS in week 52.
On the other hand, the Religious channels genre dropped by 1.5 per cent in HSM with Aastha leading the tally with 60.3 per cent OTS.
