Brands
Masters Champions League signs Oxigen Wallet as title sponsor
NEW DELHI: The Dubai based Masters Champions League (MCL) has signed up Oxigen Wallet as the title sponsor for its inaugural edition, which is slated to start later this month.
The Oxigen Masters Champions League will feature six teams of retired international cricketers and will kick start on 28 January with the final match to be staged on 13 February.
The tournament will see Oxigen and MCL cooperate extensively in terms of sports events, on-ground activations and marketing campaigns.
The inaugural matches are due to take place at Dubai International Cricket Stadium and Sharjah Cricket Stadium.
Grand Midwest Sports, the group that conceptualised and began the tournament did so with an aim to take cricket to a higher level across the UAE.
Sharing his thoughts on the occasion, MCL chairman Zafar Shah said, “We are delighted to have Oxigen joining us as the title sponsor for MCL, which will now be called Oxigen MCL. They are one of the most innovative brands in the world for pioneering the genre of wallet led payments in the online and offline industry. Oxigen as a brand has in a very short span created a niche and legacy in their market. I am sure this will be a long and enriching affiliation for both stakeholders.”
Last week, Sony Pictures Networks (SPN) hopped on board as the official broadcaster for the Indian sub-continent. The MCL has also secured Mahendra Singh Dhoni, the current captain of the Indian national cricket team, as brand ambassador.
The first match will take place between two former legendary teammates namely, Sourav Ganguly from Team Libra Legends and Virender Sehwag from Team Gemini Arabians.
On becoming the title sponsors of MCL2020, Oxigen Services chairman and managing director Pramod Saxena said, “Oxigen is proud to partner with Masters Champions League 2020 as their Title Sponsor. Our love for cricket is a constant as it connects us to the masses being a cricket loving nation. With MCL 20-20, we will further Oxigen’s global reach by touching the lives of the NRIs living in the Gulf and other parts of the world, who can fulfil the needs of small payments for their families in India for money transfers, recharges and utility payments.”
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
