Brands
Omnicom’s BBDO Worldwide snaps up Wednesday Agency Group
MUMBAI: Omnicom Group’s BBDO Worldwide has acquired a majority stake in Wednesday Agency Group, a creative agency focused on fashion and luxury lifestyle brands.
Wednesday Agency Group delivers fully integrated campaigns, content strategy, digital design and branding, and production for brands in these categories. The agency has over 100 people in offices in London and New York.
BBDO Worldwide president and CEO Andrew Robertson said, “I have been an admirer of this group for several years. They really know the highly specialised sectors they operate in, have constantly evolved their offer to increase their relevance and strengthen their competitive position, and have built a culture that will sit well with ours. The Wednesday Agency Group will complement our existing offer beautifully.”
Wednesday Agency Group co-founders Jens Grede and Erik Torstensson will continue their leadership of Wednesday Agency Group, together with CEO Glenn Jones and president Ian Schatzberg. Wednesday will operate as a stand-alone agency brand within the BBDO Worldwide Group.
“As the world’s leading creative network, BBDO presents Wednesday Agency Group with a platform for further growth. It will allow us to offer our clients vital services they have been asking us for, such as media planning, analytics and local production,” said Grede.
Torstensson added, “Together with BBDO, we can deliver a tailored best in class creative service on a global basis. We could not imagine a better partner to our agency, people and clients.”
Brands
Pocket FM elevates Lalit Gangwar to COO to drive global growth
Founding member to lead operations, monetisation and expansion across markets
MUMBAI: Pocket FM has elevated Lalit Gangwar to chief operating officer, tasking the founding team member with leading global business operations as the company sharpens its international growth strategy.
In his new role, Gangwar will oversee end-to-end operations across markets, including growth, monetisation and execution for the company’s audio business. The appointment comes as Pocket FM looks to strengthen its operating foundation and build a more predictable, scalable global business.
Gangwar has been closely involved in shaping the company’s trajectory from its early days. He played a key role in building the growth and marketing playbook in India, helping the platform scale to over 150 million users within its first year and establish a strong foothold in the audio storytelling category.
He later led Pocket FM’s expansion into the United States, where he set up teams, defined market strategy and drove scale, contributing significantly to the company’s international ambitions.
Pocket FM co-founder and CEO Rohan Nayak said, “Lalit has been central to Pocket FM’s journey from the very beginning. He has built our growth engine and scaled our business across markets.” He added that the company’s focus on nurturing internal talent makes Gangwar a natural choice to lead the next phase.
Gangwar said, “Pocket FM has always been driven by a simple belief that powerful stories can travel across borders and create meaningful impact.” He noted that the company will continue to focus on scaling markets, investing in AI-led storytelling and strengthening monetisation.
As COO, Gangwar is expected to bring greater operating discipline while building systems, talent and processes to support long-term growth.
With leadership continuity and a clear global focus, Pocket FM appears to be turning the page to its next chapter, one that aims to take its storytelling playbook well beyond home turf.
