I&B Ministry
Artistic creativity shouldn’t get curtailed while certifying films: Jaitley
NEW DELHI: Information and Broadcasting Minister Arun Jaitley today said artistic creativity and freedom should not get curtailed while certifying feature films or documentaries.
At the same time, he noted that there is a mechanism in most countries of the world for certifying films and documentaries.
Addressing members of the Shyam Benegal Committee set up on New Year’s Day to examine the present guidelines, he said the film certification guidelines need contemporary interpretation and they should be made as non discretionary as possible.
Minister of State Rajyavardhan Rathore was confident that the Committee of Experts under the chairmanship of Benegal would provide a holistic framework for interpretation of the provisions of Cinematograph Act 1952 and Rules that could help the Chairperson and other members of the Central Board of Film Certification Screening Committee.
Benegal said there is a need to move towards a new system of grading films in terms of age, maturity, sensibility and sensitivity instead of censorship.
The two Ministers and I&B Secretary Sunil Arora held wide ranging interaction with the Committee in Mumbai today.
The Ministry had asked the Committee to recommend broad guidelines for certification of films by the Central Board of Film Certification (CBFC).
Other members of the Committee including filmmaker Rakyesh Omprakash Mehra, advertising and communication expert Piyush Pandey, veteran film journalist Bhawana Somayaa, NFDC managing director Nina Lath Gupta and Joint Secretary (Films) Sanjay Murthy were present.
The Committee will study the existing procedure being followed by the CBFC for certification of original films, their dubbed versions as well as recertification of films for screening on other media platforms.
The Committee will also study various directives of courts as well as notifications issued by other Government agencies like the Health & Family Welfare Ministry, Environment & Forests Ministry, and Animal Welfare Board of India etc, which have a bearing on the process of film certification.
The staffing pattern of CBFC would also be looked into in an effort to recommend a framework, which would provide transparent and user friendly services.
I&B Ministry
DD Free Dish e-auction revenue dips to Rs 642 crore as slot sales fall
Revenue dips as revised norms reshape bidding in 94th round
NEW DELHI: Prasar Bharati’s DD Free Dish has closed its 8th annual, and 94th overall, e-auction for MPEG-2 slots with total collections of Rs 642 crore for the period April 1, 2026 to March 31, 2027.
That is lower than last year’s Rs 780 crore haul, with 55 slots sold compared with 61 in FY25–26. The softer topline reflects both a slimmer inventory and a recalibrated auction framework.
This was the first auction conducted after amendments to the e-auction methodology, including tighter eligibility norms and a revised reserve price structure for MPEG-2 slots. The stated aim was greater transparency and more serious participation. The immediate outcome appears to be more measured bidding in certain categories.
Day one set the tone. Eight slots were sold, six in the premium Bucket A+ and two in Bucket A. The strong early action in A+, which typically houses Hindi GECs and movie channels, reaffirmed the enduring appeal of mass Hindi programming on the platform.
Among the broadcasters securing slots in the initial rounds were Zee Entertainment Enterprises, Sony Pictures Networks India, Viacom18’s Colors network, Sun Network and Shemaroo Entertainment. Their continued presence signals that, despite the pull of digital platforms, Free Dish remains a strategic must have for legacy networks chasing scale in price sensitive markets.
The final bouquet of 55 channels leans heavily towards Hindi news, movies, devotional fare, Bhojpuri and regional programming.
In Hindi news, familiar heavyweights such as Aaj Tak, ABP News, India TV, News18 India, Republic Bharat and Zee News made the cut. Entertainment and movie offerings include Colors Rishtey, Star Utsav, Dangal TV, Sony Pal, Shemaroo TV, Goldmines, B4U Movies and Zee Biskope. Devotional viewers will find Aastha, Sanskar and Sadhna Gold among the selected channels.
Regional representation includes Sun Marathi, Fakt Marathi, PTC Punjabi and GTC Punjabi.
Equally telling were the absences. Broadcasters such as Big Magic, Filamchi Bhojpuri, India News, Bharat Express, Movieplex Maithili, TV9 Marathi, Shemaroo Marathibana, Zee Chitra Mandir and Satsang did not participate. The pullback is particularly visible across Marathi, Bhojpuri, Maithili and spiritual programming. Industry observers point to the revised reserve prices, tighter eligibility norms and a reassessment of commercial viability as possible factors.
DD Free Dish continues to beam into over 40 million homes, largely in rural and semi urban India. For advertisers and broadcasters alike, it offers efficient access to Bharat markets where pay TV penetration remains uneven and OTT subscriptions are limited.
The moderation in revenue this year may be read as a pause rather than a retreat. Fewer slots, a reworked auction playbook and evolving broadcaster strategies have clearly shaped outcomes. Yet premium Hindi entertainment retains its pull, and the platform’s mass reach remains hard to ignore.
As the FY26–27 line-up settles in, the mix of winners and walkaways will define the private satellite channel landscape on DD Free Dish for the year ahead.
