Music and Youth
Sukriti and Prakriti Kakar release debut track “Saath Tere” on their independent label SuPra
Mumbai- Virgin Music India, the country’s leading partner for independent artists, labels, and entrepreneurs, is thrilled to announce its distribution partnership with the twin singing sensations – Sukriti and Prakriti Kakar for their label SuPra. The singer and songwriter duo, which has won the hearts of millions, are now setting the stage for multiple exciting singles with Virgin Music India. The duo has already charmed audiences with hits like ‘Kehndi Haan Kehndi Naa’ and ‘Majnu’. And now, they are all set to kickstart a new leg of their music journey with their debut release of ‘Saath Tere’ on their label.
“Saath Tere”, a soulful and heart-warming track written and composed by the talented Abhijay Sharma and is a beautiful representation of embarking on a journey with a loved one. The music video showcases the duo exploring the world, cherishing every moment of adventure and discovery. It’s a song that evokes wanderlust and the feeling of being lost in the beauty of new places, while sharing love and laughter with those who matter.
Reflecting on their journey and the announcement, Sukriti, and Prakriti share, “We are thrilled to embark on this new innings in our life with Virgin Music India and our new label – SuPra. Being the first music video under our own banner makes ‘Saath Tere’ very special. But there’s more to it than just being our debut track. This song came to us while we were lost in the beauty of some breathtaking landscapes during our New Year’s holiday as we found home in each other’s company. According to us, this is a snippet of our little holiday and I hope that everyone can relate to it as it will take one back to a cherished memory or makes them want to embark on a new one.”
Talking about the association, Virgin Music India country manager Amit Sharma shared, “As Virgin Music India, we’re excited to witness Sukriti and Prakriti Kakar embark on their musical journey with their own label. This move showcases their entrepreneurial spirit and determination to carve their path in the industry. With our global presence and extensive network, we look forward to supporting them in their endeavours, facilitating global collaborations, and providing strategic marketing initiatives. We are committed to empowering independent artists like Sukriti and Prakriti by leveraging our global strength, enabling them to reach new audiences and achieve greater success in the ever-evolving music landscape.”
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
