MAM
Max rethinks ‘size labels’ and introduces its new youth-centric brand Urban
Mumbai: A fashion conglomerate, Max Fashion announces the launch of Max Urban. Designed exclusively for the country’s burgeoning youth market, the brand aims to redefine style, self-expression, and the shopping experience for a youth market, Urban’s bold, progressive aesthetic product line is a reflection of today’s youth-confident, unapologetic and fearless!
The “Love Labels” brand campaign from Max Urban takes a bold and empowering approach to size and fit. Rather than perpetuating traditional size labels, the campaign dispenses with the concept entirely redefining them as affirmations of self-love and body positivity. The campaign film follows a narrative that celebrates the diverse and ever-changing shapes and sizes of people. The brand aims to help customers find clothes that fit them perfectly, creating a unique shopping experience that uplifts and empowers them. The traditional size abbreviations of “XS,” “S,” “M,” “L,” “XL,” and “2XL” have been reimagined as inspiring labels like “Xtra Special,” “Stunning,” “Magical,” “Lit,” “Xtra Lit,” and “Xtra Xtra Lit.”
Max Urban president & deputy CEO Sumit Chandna exclaims, “Size labels can be a source of self-confidence and positive self-image for many shoppers, especially youth. We have made efforts to offer a more inclusive range of sizes and to use language that is empowering. At Max Urban, our ‘Love Labels’ campaign transforms size tags into affirmations of self-love, empowering you to feel confident in what you wear.”
The inaugural Max Urban collection, inspired by casual, vacay prints and tranquil patterns, will be available across the brand’s 500+ dedicated retail stores as well as on the newly launched www.maxfashion.in e-commerce platform. With amazing prices starting from just 199 INR, this collection makes the brand accessible to a wide swath of young shoppers.
Love Labels will be available at select 50+ stores across major cities, including Delhi, Mumbai, Bangalore, Kolkata, Hyderabad, Chennai, Lucknow, Trivandrum, Calicut, Guwahati, and Bhubaneswar, offering international fashion at great prices. The brand is committed to continually expanding the reach of the Love Labels, with plans to scale up the number of stores in the year.
As Max Fashion continues to evolve and expand its portfolio Max Urban will play a pivotal role in driving the organisation’s expansion – solidifying its position as a trailblazer in the Indian fashion industry and introducing international styles to the market, championing aspirations of a new generation.
MAM
Collective Artists Network reshuffles talent leadership
Fiona D’Souza, Jinal Jhaveri and Arjun Banerjee take expanded roles in core division.
MUMBAI: Collective Artists Network just handed the talent baton to its homegrown stars because when your agents have been building careers this long, it’s time to let them run the show. Collective Artists Network has announced the next phase of leadership for its talent management business, elevating senior agents Fiona D’Souza, Jinal Jhaveri and Arjun Banerjee to expanded roles within the division. The move strengthens the company’s foundational talent arm while it continues to grow into content creation and production-led ventures.
Each of the three has played a significant part in shaping artist careers across films, digital platforms and brand partnerships. Together they now represent the next generation of leadership for Collective’s talent operations, with a continued focus on long-term career building, strong partnerships and adapting representation to a fast-changing media landscape.
Collective Artists Network founder and Group CEO Vijay Subramaniam remains actively involved in guiding artist strategy and key relationships. He said, “Talent management has been the foundation on which Collective was built, and that philosophy continues to guide how we grow the company. As we enter this next phase, it’s important that the people leading this business have both deep context and long-term convictions.”
Collective Artists Network partner and head of talent Janahavi Rawal added, “Collective’s talent business has always been built on trust, long-term thinking, and a deep understanding of where artists want to go next. Fiona, Jinal, and Arjun have each played an important role in shaping the careers of the artists we represent, and this phase is about empowering our senior agents further while building the right support systems around them.”
The leadership evolution reflects Collective’s belief in promoting from within and creating clear ownership across verticals. In a talent world where yesterday’s agent is tomorrow’s partner, Collective isn’t just reshuffling chairs, it’s handing the spotlight to the people who’ve been quietly directing the show all along.
