iWorld
Priyanka Chopra partners nexGTV for digital series ‘It’s My City’
MUMBAI: Multi-faceted actor Priyanka Chopra, who made her international television debut with ABC’s espionage thriller Quantico, will soon make her online debut with a digital series called It’s My City.
Chopra has joined hands with nexGTV, Fluence and Endemol-Shine India to create an original 14-part mobi-series about four girls on a journey of life, love and lunacy in the city of Mumbai.
The bi-weekly mobi-series will premiere on nexGTv on 22 January, with new mobisodes every Tuesday and Friday.
It may be recalled that Yash Raj Films had last year released a web series called Man’s World, which had cameos from multiple Bollywood stars like Parineeti Chopra, Kalki Koechlin and Richa Chadda amongst others. On the other hand, ErosNow had also unveiled ambitious plans to release original web series starring actors like Bipasha Basu, Chitrangda Singh, Radhika Apte, Anil Kapoor, Nana Patekar and Ayushmann Khurrana. While these digital series are as yet unreleased, Chopra’s It’s My City will be India’s first celebrity led mobi-series.
It’s My City has been created by Fluence and produced in association with Chopra’s production company, Purple Pebble Pictures and Endemol-Shine India.
Chopra said, “Digital is the new frontier of content and I’m diving right in! It’s a super exciting world in which I find myself equally fascinated with and immersed in completely. The thought behind It’s My City is progressive… to go where the young audience has moved towards… to connect with them in a style that they can identify with and for me personally, to engage with them in a whole new way. I’m excited to be embarking on this journey with such amazing partners – nexGTV who not only have created a robust platform for mobile entertainment but have also made a firm commitment to creating and delivering quality, original content. I’m thankful to Fluence and Endemol-Shine India for being such a formidable force and co-producers in our maiden digital venture. It’s time to just press ‘PLAY’!!!”
nexGTV COO Abhesh Verma added, “As the first South Asian woman to win the hugely popular People’s Choice Award, Priyanka Chopra is today an undisputed beacon of strength and a role model for countless young women worldwide. As someone who has challenged and redefined the status quo numerous times over the years, she epitomises the young, Indian woman of today and is therefore the perfect match! In associating with Priyanka forIt’s My City mobi-series, we have attempted to channel her own experiences as a young woman wanting to create her own special identity in a city far from home.”
Fluence’s Rishi Negi said, “Fluence is in the business of creating unique and differentiated digital experiences with India’s top talents. Priyanka Chopra is one such amazing and versatile actor who has mesmerised fans across the globe, she is also one of the most influential social media celebrities in India. Creating this series with Priyanka for nexGTv is another step towards our growing focus on digital content development. This collaboration will draw audience subscriptions and views for the show and the platform via social media by engaging Priyanka’s close to 35 million fans and followers in a new and highly compelling way.”
iWorld
Prime Video bets big on India with global originals, films and franchise expansion
Execs highlight scale, travelability and new IP bets as India anchors global strategy
MUMBAI: At Prime Video Presents 2026, the message was clear and confident. India is not just part of the plan, it is central to it.
In a lively fireside chat hosted by filmmaker Karan Johar, Kelly Day, vice president of prime video and amazon mgm studios international, Nicole Clemens, vice president of international originals, and Gaurav Gandhi, vice president for Apac and Anz, laid out an ambitious roadmap. Think bigger stories, wider reach and a sharper focus on building franchises that travel.
Kelly Day, a regular visitor to India, set the tone early. Calling the country “one of the most important markets globally”, she pointed to the sheer scale and diversity of audiences as a driving force behind Prime Video’s growth. Indian Originals, she said, are not just local hits but global engines powering subscriptions and engagement.
That global appeal is already visible. According to Clemens, around 25 percent of viewership for Indian content now comes from outside the country. Shows rooted deeply in local culture are finding fans worldwide, proving that specificity, when paired with universal themes, travels well. From gritty dramas to sharp thrillers, Indian storytelling is increasingly crossing borders with ease.
Clemens, who joined recently to lead international originals, was particularly upbeat about India’s creative range. She highlighted a growing slate of over 100 shows in development and production, with more than 60 percent returning for multiple seasons. For her, the formula is simple. Authentic stories, told well, resonate everywhere.
Adding to the buzz, she teased new and returning titles, alongside a fresh superhero universe, the Kalyug Warriors. It signals a push into new genres while doubling down on familiar fan favourites.
If content is king, distribution is the clever courtier. Day outlined Prime Video’s layered business model in India, which blends subscription, rentals, add on channels and ad supported viewing through Amazon MX Player. The idea is straightforward. Give viewers choice, whether they want premium, free or pay per view.
India, she noted, has also become a testing ground for innovation. Tiered pricing, mobile only plans and language diversity have all been sharpened here before being exported to other markets. In many ways, the India playbook is now influencing global strategy.
For Gaurav Gandhi, the next chapter is about scale with intent. He outlined four priorities. Making Prime Video more accessible, pushing Indian content globally, building stronger franchises and supercharging the films business.
On films, the platform is moving beyond licensing into co productions and now theatrical releases in partnership with amazon mgm studios. These films will eventually stream on Prime Video, creating a full circle from cinema halls to living rooms across 240 countries.
Franchise building remains another key pillar. With hits like The Family Man, Mirzapur and Panchayat already enjoying multi season success, the focus is now on creating the next wave of enduring IP. Newer titles are already lining up for second seasons, signalling a steady pipeline.
What stood out through the conversation was a shared belief. Streaming in India is still in its early innings, and the runway is long. With a mix of local flavour and global ambition, Prime Video is betting that stories from India will not just stay at home, but travel far and wide.
Or as the executives seemed to suggest, the world is watching and India has plenty more to show.
