MAM
BEI Confluence Board, Abhishek Gupta is elevated to joint managing director
Mumbai: BEI Confluence, one of the independent 360 agencies in India, has announced the elevation of Abhishek Gupta who has been leading the BEI Confluence business operations as Dy. MD for the last four years to joint managing director (JMD) with effect from April 1, 2024.
Under Abhishek’s leadership, the agency achieved a 15 per cent revenue growth and over 100 per cent growth in the bottom line, with many new and reputed business acquisitions like Total Energies, Mrs. Bector’s Cremica Biscuits & English Oven bread, Wai Wai Instant Noodles from CG Foods, Rajhans Nutriments the makers of Schmitten Chocolates, ECE Lifts & Elevators from the Birla Group & Kerovit Bath Fittings from the Kajaria Group and more. The existing brands too accounted for substantial revenue growth in 2023/24.
Abhishek has been working with BEI Confluence since 2016 when he joined Ogilvy & Mather. In O&M Abhishek worked for over four years as a Client Servicing Director leading O&M’s flagship brands like Sprite and Kinley from the Coca-Cola Company as well as the Lighting Division brands of Philips.
Abhishek comes with around 20 years of experience in Creative and Brand Management having started his career with some of the top agencies in India. His first stint was with Euro RSCG (now known as Havas Media) where he was working on brands like Max New York Life Insurance, Makemytrip, Indiatimes.com and a few other brands. He then moved to Publicis India, leading the Nestle business on flagship brands like Maggi, A+ Milk and the entire Dairy segment along with brands like Mcvitie’s from United Biscuits.
On this major restructuring of BEI Confluence, Tapas Gupta chairman & MD commented, “This is a generational shift in the agency. I am happy that the management of the agency is being passed on to a much younger professional who brings with him enormous modern-day skills and experience in steering & managing the agency and the large FMCG brands it handles. With Abhishek as JMD and partnered by Shahid Hussain as National Creative Director (NCD), the leadership team is now future-ready for further growth and consolidation”.
On his elevation, Abhishek Gupta, ‘BEI Confluence after a robust performance for the last two years since COVID is now poised to further accelerate its growth and has set an aggressive target of 20 per cent growth in the current year. We have ambitious plans for the next two years and hope to be amongst the top three fully independent advertising systems in India by 2026. To achieve this vision, I am clear on the way forward invest in the right people internally and help them bring out their best, ensure SOPs are respected, and provide solutions to brands which impact their business in a positive manner and help them grow YOY”
As BEI Confluence continues to evolve into a large independent agency network, its focus now is to acquire and invest in the right balance of brands and professionals who will steer the agency to its next level in the next two years.
MAM
Collective Artists Network reshuffles talent leadership
Fiona D’Souza, Jinal Jhaveri and Arjun Banerjee take expanded roles in core division.
MUMBAI: Collective Artists Network just handed the talent baton to its homegrown stars because when your agents have been building careers this long, it’s time to let them run the show. Collective Artists Network has announced the next phase of leadership for its talent management business, elevating senior agents Fiona D’Souza, Jinal Jhaveri and Arjun Banerjee to expanded roles within the division. The move strengthens the company’s foundational talent arm while it continues to grow into content creation and production-led ventures.
Each of the three has played a significant part in shaping artist careers across films, digital platforms and brand partnerships. Together they now represent the next generation of leadership for Collective’s talent operations, with a continued focus on long-term career building, strong partnerships and adapting representation to a fast-changing media landscape.
Collective Artists Network founder and Group CEO Vijay Subramaniam remains actively involved in guiding artist strategy and key relationships. He said, “Talent management has been the foundation on which Collective was built, and that philosophy continues to guide how we grow the company. As we enter this next phase, it’s important that the people leading this business have both deep context and long-term convictions.”
Collective Artists Network partner and head of talent Janahavi Rawal added, “Collective’s talent business has always been built on trust, long-term thinking, and a deep understanding of where artists want to go next. Fiona, Jinal, and Arjun have each played an important role in shaping the careers of the artists we represent, and this phase is about empowering our senior agents further while building the right support systems around them.”
The leadership evolution reflects Collective’s belief in promoting from within and creating clear ownership across verticals. In a talent world where yesterday’s agent is tomorrow’s partner, Collective isn’t just reshuffling chairs, it’s handing the spotlight to the people who’ve been quietly directing the show all along.
