MAM
LinEngage appoints Raman R.S. Minhas as creative head
MUMBAI: Mullen Lowe Lintas Group experiential marketing arm LinEngage has strengthened its team with the appointment of Raman R S Minhas as group creative head.
He will report to LinEngage executive vice president Sriharsh Grandhe.
Minhas comes on board with a mandate to add new, innovative dimensions to the way consumer engagement is defined and delivered for brands, in a media-agnostic manner.
Commenting on the appointment, Grandhe said, “The connected marketplace of today demands agencies to re-look at their offerings both the form and format of consumer engagement. With Raman on board LinEngage’s capabilities will be greatly enhanced in this direction.”
This move to LinEngage marks Minhas’s return to India after successful stints in Southeast Asia and the Middle East. His last assignment was at DM Pratama Group in Indonesia, where he led the creative function.
Mullen Lowe Lintas group CMO and group marketing services president Vikas Mehta said, “LinEngage is at a pivotal point in its evolution as we strive to set new benchmarks in the practices of experiential marketing and activation. In Raman, we’ve found a world class creative to lead this pursuit, partnering Sriharsh. A strong consumer engagement practice furthers our efforts towards making Mullen Lowe Lintas Group into a true omni-channel partner for its clients through a hyper-bundled offering.”
“To drive the creative mandate for one of the promising divisions of Mullen Lowe Lintas India is a challenge I am willing to take on with passion. With the legacy of Lowe Lintas and a team that rivals the best in the business, there is only one direction that we can move from here – upward,” said Minhas on his new role.
Brands
Blue God Entertainment buys Legends League Cricket in Rs 49 crore deal
Acquisition makes it the first cricket league linked to a listed Indian entity
NEW DELHI: Cricket’s veterans’ carnival has found a new backer. Blue God Entertainment Ltd has acquired Legends League Cricket for Rs 49 crore, turning it into the first cricket league to be represented through a listed Indian entity.
The deal, announced by Absolute Legends Sports Pvt Ltd, signals a fresh chapter for the league that brings former international stars back into the spotlight. With this acquisition, cricket meets capital markets in a way rarely seen before in India.
Blue God will now hold long-term commercial rights spanning media, sponsorship, franchise development and global content distribution. In effect, it is not just buying a tournament, but a sports property with television appeal, brand muscle and the promise of recurring revenues.
Absolute Legends Sports chairman Vivek Khushalani, described the league as a scalable global sports property with strong commercial fundamentals and rising fan engagement. The partnership, he said, ushers in institutional capital and sharper long-term growth visibility while allowing his company to follow an asset-light strategy and retain brand leadership.
For Blue God Entertainment, the move fits neatly into its ambition to build a sports and entertainment ecosystem with dependable income streams. Spokesperson Nitin Khanna said the league offers a powerful growth platform and significant commercial potential.
Legends League Cricket co-founder Raman Raheja, called the transaction a defining moment for global sports business. By aligning a cricket property with public markets, he noted, the deal creates a new template for how sports intellectual property can be valued, monetised and scaled.
In simple terms, this is cricket stepping onto the trading floor. If the model succeeds, fans may soon find that the thrill of the boundary rope is matched by the buzz of the balance sheet.
